The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Phoenix area attorneys from small and solo practices met last week for our monthly Phoenix Legal Marketing Network Group and left full of good food, good drink and a much better understanding of the role social media plays in legal marketing these days.

This group meets on a monthly basis and is co-sponsored by The Rainmaker Institute, Alex Morris of FindLaw, and Ken Minniti of Target Market Media and the Publisher of Attorney At Law Magazine—Phoenix Edition.

We met for 2 hours in Tempe, and the first hour was all about networking with fellow professionals. During the second hour, I gave a seminar on “Unlocking the Secrets of Social Media,” designed to help attorneys understand the social media phenomenon that is Facebook and Twitter and how they can use these platforms to supercharge their new business efforts.

Here’s some of the actionable items I shared with the group:

Marketing Your Law Firm on Facebook Using Fan Pages and PPC

• Fan Pages are specifically for promoting your business/law firm.
• You can only have 1 profile on Facebook, but as many Fan Pages as you want!
• Key word load the Fan Page names (Arizona Personal Injury Attorney )
• Have a Fan Page with your Law Firm’s name.
• Have a Fan Page with your name and law firm’s as well.
• Invite all your Facebook friends to join your Fan Page.
• You can send mass emails to all the fans on your page to promote your services or firm.
• Update the content on your Fan Page at least 3x per week (more is better).
• Facebook now has Pay Per Click (PPC)  It is significantly cheaper as compared to Google PPC. However, reports are that Facebook PPC does not convert as well as Google PPC, but at 5-10% of the cost you can afford to experiment and test the results

How to Use Twitter

• Learn the lingo at http://business.twitter.com/twitter101/learning
• Download Tweetdeck. It's probably the easiest way to get a handle on Twitter. It's a free desktop software program. They also have apps for mobile phones.
• Realize People Don’t Care “what you are doing”—They Care About What You Are Thinking, Reading or How You Can Help Them!
• Promote Your Blog & Website. Put links in your tweets to drive traffic to your blog & website.
• Retweet (RT) Other People and links you find interesting. This is Twitter’s way of allowing you to start a virtual conversion.
• Build Your Platform on Twitter by following prospects, other attorneys, potential referral partners, and people you find interesting. Approximately 40-50% of people you follow will follow you back.

We invite all local Arizona attorneys to join us each month. The next session is on Wednesday, August 18 from 5-7 p.m. at Monti’s, 100 S. Mill Ave. in Tempe.  The cost is $20 per person, and includes drinks, food, networking event and workshop.  The topic in August will be Finding Your Perfect Client: How to find more clients who need, want and can afford your services.

To register for the August 18 event, click here.

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More Rainmaker Retreat Dates

If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:

• July 30-31, 2010        Los Angeles, CA
• August 6-7, 2010       Las Vegas, NV
• October 8-9, 2010     New Brunswick, NJ

We would like to send you a DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat. Click here to order your complimentary DVD right now.