Law Firm Marketing & Social Media: Should Attorneys Tweet?

Social media is trending upwards faster than ever. Facebook just announced they now have 500 million registered users!  By way of comparison, the estimated population of the USA is 309 million.  And Twitter usage has more than doubled in the past year, from 44 million to 92 million worldwide.

Attorneys and law firms should consider using social media, but keep it in its place. In other words, be sure you are focusing on the major parts of your marketing first like generating referrals from current and former clients, seeking referrals from other professionals (attorneys and non-legal professionals), networking, getting your website up, blogging, THEN using social media.

Social media is the #1 fastest way to build your platform (how many people know who you are, who you help and how you are different).

The Rainmaker Institute has close to 60,000 people following us on Twitter and several thousand ‘fans’ and friends on Facebook (also www.Facebook.com/LawFirmMarketing).

Are all of them attorneys? No, but since we usually only post topics that attorneys or other small business owners would care about (most of our clients are also small business owners), the people who are not interested in these topics will generally self-select and stop following us after a while.

Social media can be the most cost effective way to build your list!  The key to social media is to build your platform and then entice them to visit your blog or website to opt-in to your list using a free special report or free CD or DVD or newsletter

The golden rule here is: he/she who has the biggest list wins! Yes, I know it's about the quality of your list as well, but when it comes to building your law firm database of interested prospects, size does matter!

Get started by focusing on the big 6 social media sites for attorneys:

Let us know if you want some help in figuring out how to get started or how to leverage social media to build your list and generate leads for your law firm.

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