The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

• Email This
• Print
• Comments
• Trackbacks
• Share Link

LinkedIn, Twitter and Facebook dominate the social media marketing landscape for both B2B and B2C marketers, according to a new study just out from KingFish Media, HubSpot and Junta42:

The online survey of corporate managers and marketing/sales managers conducted two months ago found that nearly 75 percent of all companies surveyed have a social media marketing strategy in place, and will be increasing their spend on social media over the next year.

The most prevalent ways these companies are using social media include:

• Generating leads
• Enhancing customer relationships
• Increasing sales
• Increasing customer retention
• Brand promotion
• Customer feedback
• New product introduction
• Entering new markets

To get a pdf of the full report, go here.

And if you need help getting your social media marketing program off the ground, go here.

*****************************************************************

Becoming a Rainmaker: Business Building Strategies for Lawyers

Based on Stephen’s highly successful seminar series by the same name, this 3-audio CD program covers dozens of practical recommendations and step-by-step sales and marketing techniques for solo practitioners and small law firms.

More than 7,000 attorneys from law firms all over the country have experienced powerful results from attending the Becoming A Rainmaker seminar. It has been sponsored by more than 22 of the largest state and local bar associations.

In this information-packed audio program, you will discover:

• How to generate more leads by using education-based marketing
• The relationship between credibility, visibility, tangibility, and consistency
• How to position your small firm as an industry leader
• The importance of being perceived as a specialist
• Why most advertising is a waste of your money
• What to expect from a Yellow Pages ad
• The 3 marketing strategies that will produce 80% of your results
• How to influence the Know, Like and Trust factors
• Common marketing mistakes lawyers make and how to avoid them
• How to answer the question, "Why should I buy from you?"
• Specific ways you can set yourself apart from low-cost lawyers
• What to do with the 15% of the population that always buys on price
• Ways to attract your Ideal Target Market
• The 6 stage sales process you must follow for maximum success

To order yours now, click here.