The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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The latest boom in social networking use is happening among baby boomers and seniors, according to the latest research by Pew Internet and American Life Project.  Here are the latest stats from the research:

• Social networking use among Internet users age 50+ nearly doubled—from 22% in April 2009 to 42% in May 2010.
• Between April 2009 and May 2010, social networking use among Internet users ages 50-64 grew by 88%--from 25% to 47%.
• During the same period, use among those ages 65+ grew 100%--from 13% to 26%.

Researchers said that the reasons more older Americans are flocking to social networks like Facebook and Twitter is to reconnect with people from their past, form support networks for new career ventures or other life changes and to communicate better with children and grandchildren. 

If you target people over the age of 50 with your legal marketing, this research should give you added impetus to ensure that social media marketing is part of your law firm marketing program.

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Phoenix Legal Networking Group: Learn How to Double Your Referrals in 6 Months or Less at our September 16 Meeting

At the September 16 Phoenix Legal Networking Group meeting, Stephen Fairley will make a presentation on How to Double Your Referrals in 6 Months or Less.  Join us this Thursday and discover:

• The proven 8-step system used by hundreds of top attorneys to generate more and better referrals fast
• How to identify who the best referral sources are for you (and they usually aren't other attorneys)
• The #1 reason why you're not getting more referrals
• The best ways to meet potential referral sources
• 5 effective ways to follow up with referral sources

The event will be held from 5-7 p.m. on Thursday, September 16 at Monti’s, 100 S. Mill Ave. in Tempe.

Cost is $20 per person if you register by September 14, $30 if you register by September 15 or $35 on the day of the event.  This covers drinks, hors d’oeurves, the networking event and the workshop.

To register for the September 16 networking and legal marketing event, co-hosted by FindLaw, Attorney at Law Magazine and The Rainmaker Institute, visit http://www.therainmakerretreat.com/network/ or call 888-816-8935.