Law Firm Marketing: Study Says More Than Half of Web Users Read Blogs
In a new report on the influence of blogs, eMarketer found that in 2010, 51 percent of Internet users in the U.S. -- over 91 million – read blogs, and projects that usage to go to 60 percent (150 million) in four years.
Folks, that’s a lot of folks.
The report finds that while social networks like Facebook and Twitter continue to be more popular, blogs hold a unique position in the online media landscape because they have become an accepted source of information.
Like social media networks, blogging enables you to widen the circle of people you engage with for little or no cost to you except time. When used properly, it becomes a clear, consistent voice for your practice. It entices prospects, referral sources, colleagues, clients and thought leaders to engage you in dialogue.
It keeps you top of mind. It builds visibility among your target clients. Ultimately, it earns you more of the kind of client you most desire.
Blogging is your forum to connect with the community at large and to make it clear that you are an expert in your field.
To make your blog a highly effective medium for your law firm marketing program, your blogging strategy should include:
- A topic list designed to engage your target audience
- A list of social media (such as Facebook and Twitter) to promote it
- A list and schedule for article marketing services to add visibility and to feed it to reporters and thought leaders
- An up to date blog that you write articles for at least 2 to 4 times per week
- A search engine optimization formula to increase your page rank
When you have all these things in place, you will create a blog that will enhance your overall law firm marketing efforts.
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Absolutely - I feel that people are using blogs as an avenue to get information just as quickly as they are logging into news sites.