The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Social media...is it a fad or a fundamental shift in the way we communicate and market? Every time you turn on the television, advertisers are encouraging you to “become a fan on Facebook” or “follow us on Twitter”—what does that mean and why should you do it?

We have all heard the staggering social media statistics:

• Facebook now has over 500 Million registered users!
• LinkedIn adds another 1 Million users every 12 days!
• Over 75 Million people have set up a Twitter account!
• YouTube has surpassed over 104 Million unique visitors per month!

As a law firm, should you “jump on the bandwagon” and get in before your competitors do or should you “wait and see” if social media really takes hold? If you wait, what will you miss and how will you know when to jump in? What are the risks you need to be aware of? What about the ethical rules and regulations? How do you get started? How much time, energy and money should you devote to social media? How do you measure a return on investment? What expectations should you have?

Attorneys have lots of questions about social media and in this 2-part webinar series I will give you all the answers. Get what you need to know while avoiding common pitfalls and time wasters. By the end of this series you will know if social media is right for your law firm and if so, precisely how to use it to market your law firm, build your online platform, connect with prospects, clients and potential referral sources.

2-Part Live Webinar

Part 1: Wednesday, September 15th at 3:00 pm ET
(2:00pm CT, 1:00pm MT, 12:00pm PT)
Duration: 60 minutes

Part 2: Tuesday, September 21st at 3:00 pm ET
(2:00pm CT, 1:00pm MT, 12:00pm PT)
Duration: 60 minutes

Wednesday, September 15th

In Part 1 of this fast-paced 60-minute law firm marketing webinar you will learn:

• The 7 Fundamentals of Social Media you must understand to market your law firm
• What kinds of practice areas benefit most from social media? Litigation or Transactional? Business to Business or Business to Consumer?
• Research on the Benefits of Using Social Media
• Understanding the “Dark Side” and Risks of Using Social Media
• Actual case studies and real world examples of how law firms are using social media outlets
• The 6 Major Social Media Tools Lawyers Can Use
• An in-depth Analysis of LinkedIn for Lawyers
• Insightful Demographics of LinkedIn Users
• 8 Steps to Get Started Fast on LinkedIn
• Why Facebook is Becoming the New Google and Why They Turned Down a $1 Billion Buy-out Offer from Google
• How to Fix Your Facebook Profile
• Unbelievable ways to target your exact perfect client on Facebook (you won't believe it even when I show you)
• Case Studies of Lawyers Using Facebook Fan Pages to Promote Their Law Firm
• Benefits of Facebook Fan Pages
• Why Facebook is causing a “New Gold Rush”
• Measuring the Return on Investment of Social Media

Tuesday, September 21st

In Part 2 of this information-packed 60-minute law firm marketing webinar you will discover:

• The Rainmaker Social Media Blueprint: A How To Guide for Marketing Your Law Firm on Social Media
• Review of 6 Major Social Media Tools
• Is Twitter a waste of time and do people really search for attorneys on Twitter?
• Twitter Terminology for New Users
• The Do’s and Don’ts of Using Video on Your Law Firm’s Website
• Creative Ways to Use YouTube to Promote Your Practice
• Why 68,000 Attorneys are already on YouTube
• The Importance of a Comprehensive Profile on Avvo
• Should You Consider Advertising on Avvo?
• One of the “Secret Weapons” to Rapidly Build Your Online Presence
• Using Online Article Marketing to Dominate Your Competition
• A long-term strategy to position yourself as an expert on the Internet
• Case Studies of Attorneys Using Social Media
• What works and what doesn't on each social media network
• Why legal blogs can give your firm a huge advantage over the competition
• Using your blog to generate quality leads for your law firm
• The 3 biggest mistakes attorneys make when blogging
• How to get started in 30 days with a new blog
• Why the research says having a blog is a “must have” for any law firm
• Why the frequency of your blog posts determines your lead generation
• How to Keep Social Media in Perspective

Online Registration

I really encourage you to register for both sessions, but if you can attend only one, rest assured that each one-hour session is a great standalone presentation on social media strategies for law firms.  Here’s the online registration information:

Register online here for Both Sessions on Wed., Sept. 15 and Tues., Sept. 21, 2010.

Register online here for Part One on Wednesday, Sept. 15, 2010.

Register online here for Part Two on Tuesday, Sept. 21, 2010.