Social Media a Must for Law Firm Marketing Plans
Here’s some notable news that may not have made it across your desktop during the busy work week:
Facebook Tops Google in Where We Spend Our Time Online
According to comScore, a leading digital marketing research company, U.S. web users are spending more time on Facebook than Google, YouTube or any other site on the Internet. Socializing now trumps searching online as comScore reports that we spend almost 10 percent of our online time at Facebook.
Nielsen Shows Us How We Spend Time Online
Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to research released last month from The Nielsen Company. According to the data, Americans spend 36 percent of their online time communicating and networking on social networking sites like Facebook, blogs, personal email and instant messaging. Here’s the Nielsen chart:
No doubt about it, our online lives – including those of your potential clients – are spent engaging in social networking activities. So if your law firm marketing plan doesn’t have a robust social media component, you are courting irrelevance.
*******************************************************************
Are you looking for specific marketing strategies you can use in your law firm?
Then order the Rainmaker in a Box 5-DVD set! Some of the information and strategies you will learn include:
- The 5 Immutable Secrets to Building a 7 Figure Law Practice
- Secrets of Building a Referral-based Law Practice for Busy Practitioners
- The Top 6 Most Powerful Online Marketing Strategies for Attorneys
- Action, Accountability and Next Steps
This program also includes a data DVD which includes PowerPoint slides for all 4 presentations.
To order this information-packed set click here.
http://www.therainmakerblog.com/admin/trackback/220769
Stephen, you are right on point regarding the importance of having a robust social media component as part of your law firm marketing plan. That is why MyLegal.com named you as one of the top legal social media experts in the country.
We are presenting a conference for lawyers on October 21 in Washington, D.C. "The Case for Social Media: Managing Your Online Presence to Build Your Law Practice." Session details, speaker bios and registration info can be found at www.mylegalmedia.com.
Young lawyers and partners alike will walk away with relevant and actionable tips to build their law practice.
If you are unable to attend in person, the conference will be streamed live through a secure web portal with an aggregation of the video stream of the sessions (seven in all), conference tweets, blogs and photos.
--STEPHEN'S REPLY--
Thanks Lisa. Hope your conference goes well.
Readers,
You can find my interview with Lisa at: http://bit.ly/92RgWj
Stephen, excellent point as always. But I'd like to add a note of caution here.
Each of the social networks has a different purpose, voice and social graph. LinkedIn is useful for some reasons and audiences, Facebook for others. So, too, with Twitter.
For example, you can send your Twitter update to LinkedIn. It's a powerful tool to automate your social presence, but automating without engaging runs counter to the entire purpose of social networking. In fact, reading the post titled "Lose Opportunities in LinkedIn" by Chris Brogan (http://bit.ly/awTG53) puts a pretty fine point on it.
That's not to say that automatically sending out your blog posts as tweets or Facebook updates is necessarily bad - in fact, I do it. But you need to be careful about putting your entire engagement on autopilot and potentially using a platform in a counter-productive way.
--STEPHEN'S REPLY--
Jay,
Well said!
Social media is all about making connections and building relationships--something you cannot do without paying attention to it and nurturing the herd!
Love to hear more about your experiences with the different networks and what value you are finding each one to be.
Stephen