Law Firm Internet Marketing: Are Getting Referrals Through Search Engines the Future?
This week Facebook and Microsoft’s search engine Bing announced a new partnership that could mean big things for online legal marketing, especially when it comes to search engine marketing and referrals.
Facebook and Bing are now making search social by featuring a Facebook “Like” icon that tells you what your friends have liked as the result of that search. In addition, Bing will improve its people search function by prioritizing the names that come up by the number of your friends who know them.
And that’s just the start. The next step they say is surfacing people who are experts in specific subjects. Like divorce law. Or real estate law. Or personal injury law. You get the opportunity, right?
More and more, people are turning to online recommendations from people they know and even those they don’t know. Obviously, if your friend “likes” a particular law firm or attorney, you would be more inclined to choose them for yourself.
Stay tuned. This could be big.
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