Law Firm Internet Marketing: How to Recession-Proof Your Practice
We’ve been told that the Great Recession ended last June, but I’ve had many conversations with clients all across the country and I know many of you are hurting.
Now, I’m not going to tell you to put on rose-colored glasses and pretend things are suddenly all better, but the reality is that we all have businesses to run and “waiting things out” is simply not an option.
What I am suggesting is that you turn this recession on its head and into an opportunity to grow by doing what may seem counter intuitive. For example:
Don’t cut back on your level of customer service—increase it. Think of this as your unique competitive advantage.
Continue to invest in marketing. Done properly, marketing is not an expense; it’s an investment. And since your competitors are holding back, then this is the perfect time to continue your marketing to help you pull past those competitors.
Call all your best clients every month. Check in with them to see how things are going and how you can help. They’ll appreciate being able to talk business owner to business owner.
Don’t make major decisions based upon your emotion. During this stressful time, it’s easy to do so. Therefore, talk to a trusted adviser or mentor and ask for their advice before you make that final decision on major issues.
Take care of yourself. Last, but not least, make sure you’re taking care of yourself—get plenty of rest and balanced nutrition and take time out just for yourself, to recharge your own batteries.
I’m in Scottsdale today leading a session of our Rainmaker Retreat two-day marketing boot camp, which is full of hearty souls who have decided with me to sit this recession out. You can join us today and tomorrow via a live Tweet Chat; here’s how you can participate:
Go to http://tweetchat.com/ and sign in with your Twitter account in the upper right corner. Add lawmarketing into the hashtag area on the top of the webpage.
OR, if you don't want to go to TweetChat, all you have to do is use your Twitter account as you normally do and after you ask a question or make a comment, you will need to add #lawmarketing at the end of your question/comment.
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Check Out Your Peers As They Share Their Rainmaker Retreat Experiences
We would like to send you a DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat. Yes, we know you are skeptical. So instead of us telling you how these 2 days will transform your business, we will let our clients do the telling.
Click here to order your complimentary DVD right now.
The last Rainmaker Retreat for 2010 is in San Francisco on Nov. 5-6. Register online at www.RainmakerRetreat.com to reserve your place or call 888-588-5891 for more information.
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