Law Firm Internet Marketing: Reaching Journalists Through Blogging
Digital research firm eMarketer released a report last week about how blogging has become more fully integrated into marketing communications.
According to PRNewswire and PRWeek statistics, about one-third of journalists reported they used corporate blogs as research sources in 2010, up from one-quarter a year ago. Almost two-thirds of journalists use blogs to publish and promote what they write, so it is apparent that blogs have become a widely accepted and credible source among the fourth estate.
Here is a graphic showing the results of an April 2010 survey among journalists on the research tools they use when developing a story:
Journalists operate on tight deadlines, so the use of the Internet as an information-gathering tool for stories should not be a surprise to anyone. However, this also reinforces the need for attorneys looking for press coverage to have a robust law firm Internet marketing plan in place to help accomplish this goal.
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