Law Firm Marketing: Online Marketing Opportunities for Lawyers
A recent online marketing study by Hubspot.com of 33 different industries and associated keywords included the legal profession, utilizing the keyword “lawyer”. Here are the findings:
How to interpret the data:
Absolute Activity means how many actions take place in a given channel for the keyword “lawyer”.
Competition is how much competition exists for the keyword “lawyer” in each channel. A score of 50 is an average level of competition; higher numbers mean more competition and lower numbers mean less.
To be effective, your law firm marketing plan should include a marketing strategy for each channel. Using keywords that have lots of traffic – like using “lawyer” in your search engine marketing – is usually a losing strategy for all but the biggest firms. Small and medium-sized firms can score a bigger win by developing a group of keywords that strike the right balance between having reasonable levels of both competition and traffic.
Learning how to create online marketing strategies is a key focus of the Rainmaker Retreat, our two-day legal marketing boot camp. There are two more Fall sessions of this popular program:
- October 22-23, 2010 Scottsdale, AZ
- November 5-6, 2010 San Francisco, CA
Early-bird registration for the Rainmaker Retreat is still available for a limited time. A special VIP registration is also available for attorneys looking for more personalized attention. We also offer special discounts for two or more people attending from the same firm.
Registration information is available by visiting the Rainmaker Retreat website, www.RainmakerRetreat.com or by calling 888-588-5891.
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Learn Before You Go: Rainmaker Retreat Preview Call
If you are still unsure about attending a Rainmaker Retreat, I encourage you to join our FREE Preview Call on:
Wednesday, October 20, 2010
1-2pm Pacific | 2-3pm Mountain | 3-4pm Central | 4-5pm Eastern
The call will give you a preview of the valuable material that is taught at our 2-day Rainmaker Retreat.
Click here to register for a Preview Call.
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