Law Firm Marketing: Scottsdale Rainmaker Retreat Roundup
At last weekend’s Scottsdale Rainmaker Retreat, there were a couple of topics that everyone was hungry to learn more about – social media and creating systems that will lead to business success.
Social media has been a hot topic for the past couple of years. The growth of sites such as LinkedIn, Facebook, Twitter and YouTube has fueled a revolution in how legal marketers ply their trade.
Everyone at the Scottsdale Rainmaker Retreat wanted to know how they could leverage these platforms to multiply their existing marketing programs and gain greater access to their target markets. One of the exciting aspects of social media is the ability to receive real-time feedback and have two-way conversations with prospective clients.
Learning how to create and implement marketing and business operation systems that allow you to build your firm to the level that you dreamed of when you started out on this venture was another hot topic.
One of the shifts many attorneys experience is the mindset of moving from having a practice to owning a business. Many attorneys initially have the belief that law is a profession and therefore does not need to be marketed like other businesses.
By the time they leave, these same attorneys have often experienced a mind shift towards, “I'm a business owner who just happens to practice law and while the application may be slightly different, the ‘rules of marketing’ apply to my business just like they do every other business.”
Attorneys who attend the Rainmaker Retreat law firm marketing boot camp leave with over 62 proven tools they can immediately use to generate more and better referrals and increase their revenues. It is a weekend that will change your life, and law firm, forever.
If you haven’t taken the time yet to attend a Rainmaker Retreat, you have one more chance before the end of the year. The San Francisco Rainmaker Retreat will be held Nov. 5-6 at the State Bar of California. Early bird registration ends this Friday, Oct. 29.
For more information and to register online, go to www.rainmakerretreat.com or call 888-588-5891.
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