The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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There couldn’t be a better venue for the New Jersey State Bar Association Mid-Year Meeting next week than the Four Seasons Scottsdale at Troon North, nor a hotter topic to discuss than what I’ll be presenting next Wednesday, Nov. 3:  The 5 Rules of Internet Marketing for Attorneys: How to Use Your Website and Blog to Generate High Quality Leads for Your Law Firm.

This fast-paced seminar will focus on how top attorneys are using the Internet, their websites and blogs to find more and better clients for their law firms. We’ve found that the Internet is one of the most cost-effective lead sources for today's attorneys.

I will be sharing:

• The 5 rules for Internet marketing for attorneys
• Do's and Don'ts: the intersection of ethics and online marketing
• The 3 keys to getting your website on the front page of Google
• How to set up your website right the first time
• Avoiding common ethical pitfalls with your Internet marketing
• Lead conversion pages: how law firms are converting 10-30% of website visitors into qualified leads
• 3 most important goals of your website & blog
• The "secret weapon" of Internet marketing for lawyers

I look forward to welcoming all NJSBA members to my backyard, and urge you to take full advantage of all the shopping, golfing and sight-seeing there is to experience here in Scottsdale – after my presentation, of course!

Safe travels!

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