Transform Your Law Firm's Website into a Client Generating Machine
Marketing for lawyers on the Internet can be a very effective tool for generating highly qualified prospects, if you do it right.
Here's the first tip: Don't wait any longer to start marketing your law firm online.
Every week you wait, it just gets more competitive. Don't give other law firms sole access to all of the potential clients to be found online. Develop a client generating website for your law firm.
Here are some online law firm marketing secrets you can start using to attract more and better clients:
Create a website that targets your ideal clients. Don't make the common mistake of trying to be everything to everyone. People don't want to work with a generalist. They want to trust specialists. When it comes to marketing your law firm online, focus is critical to your success.
Give website visitors a reason to contact you. Every law firm's website has a place for a free consultation. How boring! That's simply not enough to attract someone's attention. Offer them a free special report or white paper or a tip sheet; something that educates them about a problem they have and then positions you as the best possible solution.
For lawyers who have multiple practice areas, develop a practice specific micro site for each one. Again, focus is key here. For example, a personal injury lawyer may have a practice specific website for: SUV rollovers, construction accidents, dog bites, and automobile accidents.
Write compelling content for your law firm website. Please remember, writing for the Internet is not the same as writing a legal brief. My recommendation is to hire a professional copywriter who has experience writing for law firms. Don't know any? Email me and I'll send you a list of recommended writers. The cost is well worth it.
Work with an SEO firm. Search engine optimization is the technical process of improving the volume and quality of traffic to your law firm's website. Once you have developed your website into exactly the format you want, you can begin using online legal marketing strategies to market it. You can expect to invest several hundred to several thousand dollars per month on a top notch SEO firm. Make sure they have experience in the highly competitive field of legal marketing. Send me an email if you want a referral to who I think is the best one out there.
Submit educational articles to online directories. There are hundreds of places online where you can submit articles for prospective clients for free.
Transform your website into a client generating machine and watch your profits increase from the many different prospects you will reach by marketing your law firm on the Internet.
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BALIF Rainmaker Institute Event on October 14 in San Francisco
On Thursday, Oct. 14, Bay Area Lawyers for Individual Freedom (BALIF) will present a 1-day workshop designed for busy attorneys, partners, associates, and their staff who want to discover how to apply proven marketing strategies and top tips used by some of today’s biggest Rainmakers to create a 7-figure lifestyle law firm.
Rainmaker Institute CEO Stephen Fairley will be speaking on Proven Strategies for Today’s Rainmaker: Increasing Revenues and Referrals Using Networking, Internet Marketing and Social Media In the New Age. This one-day seminar includes 1 hour of MCLE Ethics Credit for California attorneys.
This one-day seminar also includes 1 hour of MCLE Ethics Credit for California attorneys.
The October 14 seminar is open to all BALIF and Minority Bar Coalition members as well as interested non-members.
For more information and to register online, go to www.rainmakerretreat.com/balif/ or call 888-588-5891 to register by phone.
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