Why Articles Should be an Integral Part of Your Law Firm Marketing Plan
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One of the most common questions we receive from attorneys is “How do I build my reputation online?"
One essential strategy is writing and submitting articles online. By submitting articles online, you and your law firm benefit in many ways:
- Your articles will be syndicated across the Internet and published on numerous websites within a short time.
- You increase the visibility and credibility of you and your law firm.
- You drive prospects to your website.
There are literally hundreds of websites that will publish your articles online for free, including EzineArticles.com, GoArticles.com, ArticleDashboard.com, ArticlesBase.com, Buzzle.com and more.
You can also sign up for a service to do it for you for a small monthly fee – DistributeYourArticles.com and ContentCrooner.com are two sites that distribute your content to their networks.
When writing your articles you want to be sure you:
- Ensure the article is a good fit for the site you’re submitting it to;
- Write for a specific audience – don’t make it generic and don’t write for other attorneys!
- Keep it short and concise but with some good information;
- Add a short bio and call to action at the end of the article – the call to action can be something like, “For a free consultation or to receive our free special report, email us or give us a call.”
Once you start submitting your articles, you’ll soon see them published all over the place. One website will publish your article, and then 10 other websites will come along and take that same content and publish it on their website.
Earlier this week, we got a call from a well-known consumer website that wanted to use one of our clients as their expert legal resource – and their content is not only all over the Web, it is also syndicated to over 1,000 newspapers. They found our client because of the articles he publishes online through a free service.
This was not a happy accident – it’s part of a solid legal marketing strategy that has been well executed. Good things come to he/she who writes!
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Stop Wasting Precious Time and Money
Feel like you don’t have time for marketing? Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.
Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan.
After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.
There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm. You can download them now free! Go here to download, and start using these proven strategies today!
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