The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

To be successful with Internet marketing and social media, you must recognize and play to your strengths and weaknesses.
 
The goal in life is not to eliminate your weaknesses.  In fact, many people make the mistake of focusing too much on trying to overcome their weaknesses when their time and mental energy would be much better spent in trying to maximize their strengths.

There are two major reasons why you should spend time identifying your marketing and business development strengths and weaknesses. It helps you surround yourself with the right people and it gives you a clear picture of what areas you need to spend your time on versus outsourcing.

If writing a blog post 5 times a week or posting updates on a Facebook account multiple times a week for your firm is not your thing, you need to find a reliable resource who can take charge of these and similar tasks, because developing and implementing a powerful marketing strategy is critical to the success of your business.

Many attorneys waste far too much of their precious time, energy, and potential profits by trying to do everything for themselves as a way of "saving a little money" or not wanting to give up "control."

Remember, control is an illusion. Don't let your need for control or your need to be right every time get in the way of becoming a successful entrepreneur.

When it comes to taking on another project or heading up a new initiative, consider the real cost to your business in terms of lost time, wasted efforts, poor productivity, and decreased revenues. You are the most important person at your firm and your time is valuable.

It used to be said that 'time is money,' but that's not true in our modern society. Time is worth more than money because you can always make more money but you can never make more time.
 
Here are a few common examples of what many attorneys try to do single-handedly when they would be better off delegating or outsourcing:

• Creating, maintaining and writing for a monthly E-zine (e-newsletter) to send to current and prospective clients
• Setting up and writing for a weekly blog
• Setting up an maintaining Twitter and Facebook Accounts for your firm
• Writing and distributing press releases
• Creating and launching a direct mail campaign
• Developing their own law firm websites or learning how to build one from scratch
• Search Engine Optimization to increase traffic to your Internet Marketing efforts
• Designing a comprehensive law firm marketing plan or strategy
• Implementing systems and processes to better manage their client and prospect relationships
   

I'm not saying you should outsource your entire firm or use a law firm marketing company for everything, but unless you have a lot of extra time or specific experience in certain areas, you will not be able to represent yourself and your firm in the best possible light without the help of other experienced professionals. Remember, asking for help is a sign of strength and wisdom, not weakness and senility.

There are many ways that you can alleviate the pressure of developing and effectively using all of these exciting and effective marketing strategies on your own:
 

• Use existing staff in house who have talents and abilities in certain areas that you may not have been previously aware of and assign them specific tasks such as writing a blog 5 times a week or compiling a contact list with updated email addresses for past or prospective clients.
• Outsource just the initial set up of specific marketing tools or hire an outside firm to set up, write and maintain the entire initiatives from start to finish.
• Work with a law firm marketing professional to create a Marketing Action Plan (MAP) to focus your efforts and avoid common pitfalls.

If you need help creating a MAP for your law firm or want some help in jumpstarting your business development efforts give us a call at 480-659-9700 or contact me and let us help you get moving in the right direction. 

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for our one-hour complimentary teleseminar.

Hosted by Rainmaker Institute CEO Stephen Fairley, this teleseminar will give you a preview of the valuable material that is taught at our 2-day Rainmaker Retreat.

Sign up now for one of these upcoming one-hour teleseminars:

Thursday, December 2, 2010
1-2pm Pacific | 2-3pm Mountain | 3-4pm Central | 4-5pm Eastern

Wednesday, December 8, 2010
11am-12pm Pacific | 12-1pm Mountain | 1-2pm Central | 2-3pm Eastern

Thursday, December 16, 2010
1-2pm Pacific | 2-3pm Mountain | 3-4pm Central | 4-5pm Eastern

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

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What have you done in the past 3 months to build relationships with potential referral partners?  Here are the 3 ways to help you develop strong referral relationships:

1.  When It Comes To Referral Relationships Take An Active Role

There is an old saying that “to have a friend you must first be a friend.” Don’t wait for someone to take the initiative and contact you – be the first to reach out. In the last few years we have coached and trained thousands of attorneys and the ones who are the best rainmakers are the ones who make at least 3-4 contacts with potential referral sources every week.

Take a few minutes and scan your contact list. Select 15 to 20 names of potential or current referral sources and send them an email or better yet, pick up the phone and call them with an invitation to lunch or coffee. Set a goal of having three face-to-face meetings per week for the next month.

2.  Increase the Frequency of Your Contact

Try as we might, it’s difficult with our hectic schedules to meet with every potential referral source on a regular basis. Here’s one strategy I teach lawyers: Set up a Google Alert for a specific phrase that would be of interest to your referral sources. Collect interesting articles and keep them in a separate folder (Referral Articles).

Once a month pull one out, print off a bunch of copies and attach a brief handwritten note on each copy (“I thought you might enjoy this article”). Enclose your business card and mail a copy of the article to all of your referral sources.

Several of my clients have doubled and tripled their referrals in 6 months using this simple technique to stay in front of their referral sources on a frequent basis. You can set up a Google Alert at www.google.com/alerts

3.  Focus on Serving, Not Selling

When you meet with referral sources, don’t make the mistake of dominating the conversation. You are there to listen.  Any attempt to “sell” them on your services will be a complete waste of your time and theirs. Look for ways you can serve them and their clients by connecting them with other resources or pointing them in the right direction regarding a legal issue. Ask a lot of questions about their business.

Educate them about your Ideal Target Market and how you can benefit their clients only after you have carefully listened to them.

Attorneys who want to become top Rainmakers don’t wait for someone to knock on the door or the phone to ring or the referral to come in. They take the initiative, stay in touch, and focus on serving their referral sources, not selling them a service.

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Here’s hoping you enjoy a wonderful serving of family and friends during this Thanksgiving holiday – we all have many things to be thankful for if we only take a few moments to truly appreciate what we’ve been given, and what we have gained through hard work.  Everyone at The Rainmaker Institute joins me in sending Happy Thanksgiving wishes your way!

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Free CD:  Insider Small Law Firm Marketing Practices

Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice!  Discover:

• How 1 piece of simple technology in your practice will drastically increase your communication with prospects, clients and referral sources – resulting in a major revenue boost
• 5 ways to market and position yourself as a recognized expert
• How 2 Attorneys promoted their law firms to over 100,000 people for less than $100 in 2 hours
• The 1 item you must absolutely have to create a Million Dollar Law Practice (hint: Not having this will almost guarantee your failure!)
• 6 BIGGEST secrets to generating more and better referrals
• How to create a proven network of 30 new Strategic Referral Partners in the next 90 days

To obtain your free CD, click here now.

 

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This week seems like an appropriate time to concentrate on relationships – and for attorneys who want to grow their practices, how to leverage relationships to lead to referrals.

Referrals are the holy grail of business—everyone wants them. The problem is that most attorneys don’t have a solid plan to find and nurture them. The easiest way to build a business is by referrals. Identify who you want to target and develop a plan to talk with them on a consistent basis. This is usually a long-term strategy (3-6 months).

However, at The Rainmaker Institute, we have developed a powerful system called the Referral Development Program that is obtaining fantastic results, even in a tough economy.

Based on our experience, legal referrals generally come from 5 major categories:

1. Current and Former Clients
2. Family, Friends, Coworkers, and Colleagues
3. Bar Associations and Online Legal Referral Services
4. Other Attorneys in Different Practice Areas
5. Strategic Referral Partners (non-attorney professionals)

The Rainmaker Referral Development Program is specifically designed to help time-starved lawyers in small law firms and in solo practice meet with qualified referral sources on a regular basis, thus significantly increasing their chances of obtaining a regular stream of qualified referrals.

Our clients are doubling and tripling their number of referral partners in a matter of weeks, not years.

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Can’t Make It to a Rainmaker Retreat?  Then Have One Delivered to You!

Over 7,000 attorneys from hundreds of law firms across the country have discovered how to generate more referrals and find new clients by simply applying our Rainmaker Marketing System.

Here's just a sample of what you will discover in our Rainmaker Retreat Live! 6 CD set audio program:

• Over 22 proven strategies for attracting more and better clients
• How to create powerful relationships with over 30 new Referral Sources in the next 90 days
• 7 ways to find more clients fast and how to select the best ones for you
• 2 ways to promote your firm to 100,000 people for only $100   
• 5 ways to automate your marketing using technology and the Internet
• 6 secrets top Rainmakers use to dominate their competition
• 8 steps to creating a 6-month comprehensive marketing plan for your firm
• Much, much more!

This live recording of our highly successful 2 day law firm marketing boot camp will inspire you with practical examples, motivate you with sample case studies, walk you through best marketing strategies used by top Rainmakers, and provide a guide for you to quickly implement proven tactics in the next 30 days.  You will also get the same 70-page marketing manual used at all our Rainmaker Retreats.

Click here to order your copy of Rainmaker Retreat Live!

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Developing a robust marketing email list should be at the core of your law firm marketing effort to build credible, long-lasting, relationships with your clients.

Whether you're in the beginning stages of building your law firm marketing prospect list or the mid-to-late stages in which you’re seeing clients from that list choose you again and again. . . . the key is to build, cultivate and vet the list on an ongoing basis.

The overall law firm marketing goal of your list is to cultivate relationships that move the prospect to become a client.

The value of “Opt Out” -- allowing prospects on your law firm marketing distribution list to leave your list at any time and for any reason they like – is that it helps you reach your goal of creating a highly motivated core list of clients and prospects more quickly.

Of course, there are many law firm marketing planners who believe that openly allowing prospects to leave their list only encourages them to do so.

And that may be true.

The question is – why would you want to keep sending free legal information to an individual who doesn’t want it, won’t use it and isn’t interested in your services?

On the other hand, if by allowing those individuals to leave your list, you are actually increasing the health of your list.

You are refining it into a tighter, healthier, more highly focused, highly motivate group of individuals who are interested in what you have to say and the services you have to offer.

So, don’t hide the “Opt out” box in fine print at the bottom of your newsletters or bury it in text in your e-mail tips or create a long, convoluted process for them to remove their name.

Display the “Opt out” box prominently along with a succinct message that spells out what they will be missing – insightful answers to their most pressing legal questions at no cost.

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Becoming a Rainmaker: Business Building Strategies for Lawyers

Based on Stephen’s highly successful seminar series by the same name, this 3-audio CD program covers dozens of practical recommendations and step-by-step sales and marketing techniques for solo practitioners and small law firms.

More than 7,000 attorneys from law firms all over the country have experienced powerful results from attending the Becoming A Rainmaker seminar. It has been sponsored by more than 22 of the largest state and local bar associations.

In this information-packed audio program, you will discover:

• How to generate more leads by using education-based marketing
• The relationship between credibility, visibility, tangibility, and consistency
• How to position your small firm as an industry leader
• The importance of being perceived as a specialist
• Why most advertising is a waste of your money
• What to expect from a Yellow Pages ad
• The 3 marketing strategies that will produce 80% of your results
• How to influence the Know, Like and Trust factors
• Common marketing mistakes lawyers make and how to avoid them
• How to answer the question, "Why should I buy from you?"
• Specific ways you can set yourself apart from low-cost lawyers
• What to do with the 15% of the population that always buys on price
• Ways to attract your Ideal Target Market
• The 6 stage sales process you must follow for maximum success

To order yours now, click here.
 

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Everyone is cash-conscious these days.  If you’re like most attorneys in small and solo law firms, you’re working harder than ever before just to get the same amount of business.  Here are some specific strategies to help you bootstrap your way to marketing success:

Done is Better Than Perfect.  When it comes to marketing your law firm, almost is almost always good enough!  Get your website or blog to the point where it’s good enough and then launch it!  You can always tinker with the photos at a later time.

I have encountered far too many attorneys who micromanage the marketing process to the point where nothing is done.  Which means, of course, nothing is accomplished.

Niche Your Practice to Get on the Fast Path to Riches
.  I know you have heard me say this before, and I know you continue to resist it.  However, the more you can target a specific niche, the easier you can dominate your target and the faster you can gain recognition as an expert.

Here's an example of a poorly defined niche: small business owners in Phoenix who need an estate plan.  Here’s how to locate a better target: physicians in Phoenix who own a medical practice, gross at least $500,000 annually, and need asset protection strategies to grow and preserve their wealth.

Including highly specific categories in your niche will keep you on track, plus it’s easier to identify who these people or businesses are, so be sure you specify a profession or industry, geographical location, annual revenues, and core challenges.

Look at What the Crowd is Doing and Do the Opposite
.  Many of my best marketing strategies are based on contrarian thinking.  I often tell my clients to look at what their competitors are doing and do the opposite.

Right now, I have heard some attorneys say they are doubling their advertising spend, believing that since they can negotiate a good deal they should buy more of it.  That’s good news for you.  Not only is advertising generally ineffective in growing a law firm, but they are wasting their precious cash flow while you are investing it wisely on strategies that actually work.

Emphasize Price at Your Own Peril. 
This is not the time to reduce your rates just to pull a few more clients in the door.  It’s often the price shoppers who are the most demanding, take up more of your time, complain more frequently, and are slow payers.

In these tough times, who is more price sensitive – blue-collar workers or affluent white-collar executives?  By emphasizing your price and targeting the lower end of the marketplace, you kill your profit margins and destroy your chances at long-term wealth.  Emphasize price at your own peril.

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Free CD:  Insider Small Law Firm Marketing Practices

Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice! 

Discover:

• How 1 piece of simple technology in your practice will drastically increase your communication with prospects, clients and referral sources – resulting in a major revenue boost
• 5 ways to market and position yourself as a recognized expert
• How 2 Attorneys promoted their law firms to over 100,000 people for less than $100 in 2 hours
• The 1 item you must absolutely have to create a Million Dollar Law Practice (hint: Not having this will almost guarantee your failure!)
• 6 BIGGEST secrets to generating more and better referrals
• How to create a proven network of 30 new Strategic Referral Partners in the next 90 days

To obtain your free CD, click here now.
 



 

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A survey of small business owners by American Express OPEN regarding social media habits shows that in the past year, social networking use has quadrupled.

In September 2010, 39 percent of small business owners surveyed said they used social media marketing, compared with just 10 percent one year ago.  The key driver is sales – attracting new customers by connecting with them online. 

The preferred social network for small business owners is Facebook, followed by LinkedIn and Twitter.

Attorneys and law firms should consider using social media, but keep it in its place. In other words, be sure you are focusing on the major parts of your marketing first like generating referrals from current and former clients, seeking referrals from other professionals (attorneys and non-legal professionals), networking, getting your website up, blogging, THEN using social media.

Social media is the #1 fastest way to build your platform (how many people know who you are, who you help and how you are different).

The Rainmaker Institute has close to 60,000 people following us on Twitter and several thousand ‘fans’ and friends on Facebook.

Social media can also be the most cost effective way to build your list.  The key to social media is to build your platform and then entice them to visit your blog or website to opt-in to your list using a free special report or free CD or DVD or newsletter.

Let us know if you want some help in figuring out how to get started or how to leverage social media to build your list and generate leads for your law firm.

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Practice Made Perfect for Lawyers CD Set

The Practice Made Perfect CD set and manual applies Stephen Fairley’s unique High Impact Marketing System to the practice-building challenges faced by solo practitioners and partners at small law firms.

It includes dozens of specific marketing and sales recommendations that can be easily and quickly applied to your firm, including:

• The only 7 sure-fire ways to get clients in your door NOW
• Why advertising doesn’t work for most small law firms
• The 7 reasons why people don’t buy from you  
• How to market and sell with USP’s (Unique Selling Proposition)  
• Using audio logos to attract immediate attention for your business
• Using low-cost, high impact marketing strategies  
• Strategies for achieving maximum results from all of your marketing efforts  
• How to discover your Ideal Target Market
• 3 critical factors to remember when looking for new clients
• The NEW sales cycle for professional services
• How to retain your best clients

Click here to order your Practice Made Perfect for Lawyers CD set and manual now.




 

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The Internet is one of the most cost effective lead sources for attorneys. Online marketing is becoming the norm for promoting consumer goods as well as business-to-business products and services. You can only ignore these web-based tools for so long before some other law firm begins successfully marketing with them.

Join us next Thursday, Nov. 18 at 3 p.m. ET for a fast-paced webinar on how 7-figure attorneys are using the Internet, their websites and blogs to find more and better clients for their law firm.

Attendees will discover:

• The 5 rules for Internet marketing for attorneys
• Do’s and Don’ts: the intersection of ethics and online marketing
• The 3 keys to getting your website on the front page of Google
• How to set up your website right the first time
• Avoiding common ethical pitfalls with your Internet marketing
• Lead conversion pages: how law firms are converting 10-30% of website visitors into qualified leads
• 3 most important goals of your website & blog
• The “secret weapon” of Internet marketing for lawyers

As a law firm, should you “jump on the bandwagon” and get in before your competitors do or should you “wait and see” if internet marketing really takes hold? If you wait, what will you miss and how will you know when to jump in? What are the risks you need to be aware of? What about the ethical rules and regulations? How do we get started? Where should we begin? How much time, energy and money should we devote to Internet marketing? How do we measure a return on investment? What expectations should we have?

Attorneys have lots of questions and in this webinar, I will give you the answers—and show you exactly what you need to know while avoiding common pitfalls and time wasters.

This event will be presented live by phone with a web connection available for those wishing to view the presentation on their personal computers. Internet access is not required for phone-only participants. A copy of the presentation and downloadable materials will be provided after the event.

Register online here for How to Use Your Website and Blog to Generate High Quality Leads for Your Law Firm seminar on Thursday, Nov. 18, 2010 at 3 p.m. ET.

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Phoenix Legal Networking Group: 3 Proven Ways to Renew, Restore and Revive Your Law Practice This Holiday Season at our November 17 Meeting

At the November 17 Phoenix Legal Networking Group meeting, Stephen Fairley will make a presentation on 3 Proven Ways to Renew, Restore and Revive Your Law Practice This Holiday Season.  Join us next Wednesday to discover:

• Why the Law of 7 Touches is the most important marketing law and what it means for your law firm
• One of the most powerful and cost effective forms of staying connected with all your clients and referral sources on a consistent basis.
• What secret tool a growing number of top attorneys are using to “fix their follow up” and significantly increase their conversion rates.
• How to develop a systematic approach to following up with every lead, every prospect, every client and every referral source consistently, frequently and automatically
• Simple ways to make the holidays memorable for your clients and make sure you remain at the top of their minds when it comes to sending referrals.

The networking event and marketing seminar will be held from 5:30-7:30 p.m. on Wednesday, November 17 at Monti’s, 100 S. Mill Ave. in Tempe.

Cost is $20 per person if you register by November 15, $30 if you register by November 16 and $35 on the day of the event.  This covers drinks, hors d’oeurves, the networking event and the workshop.

To register for our November 17 networking and legal marketing event, co-hosted by FindLaw, Attorney at Law Magazine and The Rainmaker Institute, visit www.therainmakerretreat.com/network/ or call 888-816-8935.



 

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While it’s not unusual to find foreclosure news on the front page of the Sunday New York Times, it is a bit unusual to find a feature there on how attorneys are finding alternative ways to bill foreclosure clients. 

Yesterday’s Times article focused on how foreclosure defense attorneys in Florida have turned to second mortgages as a solution for desperate clients who need help but cannot afford to pay. 

While some defense attorneys are calling the practice “crass”, others are finding it a rather neat solution to being fairly compensated for their time, thus allowing them to help the clients who need it most but are also most unable to pay.

You can read the article here: http://nyti.ms/bgvG1x.

When desperate times call for desperate measures, some attorneys are finding new ways to skin the compensation cat.  Peter Ticktin of the Ticktin Law Group in Deerfield Beach, FL noted, “It’s a new model, a new paradigm.” 

I’m interested in hearing from other attorneys out there who have explored this new paradigm in their billing procedures.  How have you innovated your billing procedures to find a new way to be compensated so you can help clients who may not be able to afford your services?

Email me your thoughts at Stephen@therainmakerinstitute.com or leave a comment here.  I’ll share the best ideas – and the credit -- in a future post.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

The final Rainmaker Retreat of 2010 was held this past weekend in San Francisco, with attorneys from five different states in attendance.  We are busy planning the first Rainmaker Retreat of 2011 for Jan. 28 & 29 in Las Vegas, so mark your calendars now to jumpstart your law firm marketing program for 2011 by attending a Rainmaker Retreat.

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for our one-hour complimentary teleseminar hosted by Rainmaker Institute CEO Stephen Fairley.

Sign up now for one of these upcoming one-hour teleseminars:

Tuesday, November 9, 2010
1-2pm Pacific | 2-3pm Mountain | 3-4pm Central | 4-5pm Eastern

Wednesday, November 17, 2010
11am-12pm Pacific | 12-1pm Mountain | 1-2pm Central | 2-3pm Eastern

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!


 

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Is Thanksgiving really only three weeks away?  Yes, the holidays are upon us.  And at the November 17 Phoenix Legal Networking Group meeting, I will be making a presentation about 3 Proven Ways to Renew, Restore and Revive Your Law Practice This Holiday Season.

The holidays are a perfect time to reconnect with old clients, 
former acquaintances and potential referral sources.
 This month you will learn about the 3 sure-fire ways to renew,
 restore and revive your law practice and get more referrals.

Join us on November 17 to discover:

• Why the Law of 7 Touches is the most important marketing law and what it means for your law firm
• One of the most powerful and cost effective forms of staying connected with all your clients and referral sources on a consistent basis.
• What secret tool a growing number of top attorneys are using to “fix their follow up” and significantly increase their conversion rates.
• How to develop a systematic approach to following up with every lead, every prospect, every client and every referral source consistently, frequently and automatically
• Simple ways to make the holidays memorable for your clients and make sure you remain at the top of their minds when it comes to sending referrals.

The networking event and marketing seminar will be held from 5:30-7:30 p.m. on Wednesday, November 17 at Monti’s, 100 S. Mill Ave. in Tempe.

Cost is $20 per person if you register by November 15, $30 if you register by November 16 and $35 on the day of the event.  This covers drinks, hors d’oeurves, the networking event and the workshop.

To register for our November 17 networking and legal marketing event, co-hosted by FindLaw, Attorney at Law Magazine and The Rainmaker Institute, visit www.therainmakerretreat.com/network/ or call 888-816-8935.

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors.

Get your complimentary copy online here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice.

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too. 


 

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If you have not registered yet for our two-day attorney marketing boot camp, there is still time to do so. Join law firm marketing experts and your fellow attorneys for our Rainmaker Retreat – which will be held at the State Bar of California in San Francisco this weekend, Nov. 5 & 6.

If you are struggling to build your legal practice or want to learn a proven attorney marketing system, you owe it to yourself to attend the Rainmaker Retreat. This two-day, power-packed event has been designed to assist small law firms and solo practitioners grow their practices through learning and implementing Rainmaker’s proven law firm marketing strategies. More than 7,000 attorneys are already employing our law firm marketing techniques and reaping the benefits.

Among the many things you will take away from this event:

• Step-by-step guidance in finding the best, most strategic referral partners
• How to cut costs by eliminating ineffective law firm marketing strategies
• Create a ‘Master Plan’ to guide your firm’s growth through marketing for lawyers
• How to focus your time, energy and dollars on the most effective law firm marketing techniques designed specifically for small and solo law firms
• Five proven strategies to get more attention, command more respect and charge higher fees
• Leveraging the Internet to create the most “buzz” on law firm marketing
• How to create a steady stream of new referrals using law firm marketing techniques
• Learn to set your firm apart from your competitors

Each day is filled with sessions (with built-in Action Steps and Action Groups) to guide you in putting these law firm marketing strategies into practice immediately. You will leave San Francisco with over 62 proven tools you can immediately use to generate more and better referrals and increase your revenues that you will learn over a Rainmaker Retreat weekend that will change your life, and law firm, forever.

Go to www.rainmakerretreat.com to register online or call 888-588-5891.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for our one-hour complimentary teleseminar hosted by Rainmaker Institute CEO Stephen Fairley.

Sign up now for one of these upcoming one-hour teleseminars:

Thursday, November 4, 2010

1-2pm Pacific | 2-3pm Mountain | 3-4pm Central | 4-5pm Eastern

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!




 

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