The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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This week is a good time to sign up for one of our upcoming law firm marketing webinars or, if you happen to be in the Phoenix area, to attend a convivial legal marketing networking event.

Here’s the rundown on what’s on tap for this week:

Wednesday, Nov. 17

Take an hour – beginning at 11 a.m. PT/2 p.m. ET – to learn how to set yourself apart from the competition by being a part of a Rainmaker Retreat Preview Call.  On this call, I will tell you:

• How to Avoid the Most Deadly Marketing Mistakes Attorneys make
• 3 powerful strategies you must put into action in your practice immediately
• How to set yourself apart from your major competitors
• Secrets top attorneys are using to generate more referrals right now
• How attorneys are winning even in this economy by implementing this proven 8 step system

To register for this complimentary teleseminar, visit www.rainmakerretreat.com/previewcall/.

The November Phoenix Legal Networking Group meets this Wednesday from 5:30-7:30 p.m. at Monti’s, 100 S. Mill Ave. in Tempe.  I will be making a presentation on 3 Proven Ways to Renew, Restore and Revive Your Law Practice This Holiday Season.  Join us this Wednesday to discover:

• Why the Law of 7 Touches is the most important marketing law and what it means for your law firm
• One of the most powerful and cost effective forms of staying connected with all your clients and referral sources on a consistent basis.
• What secret tool a growing number of top attorneys are using to “fix their follow up” and significantly increase their conversion rates.
• How to develop a systematic approach to following up with every lead, every prospect, every client and every referral source consistently, frequently and automatically
• Simple ways to make the holidays memorable for your clients and make sure you remain at the top of their minds when it comes to sending referrals.

Cost is $20 per person if you register by today, $30 if you register by tomorrow and $35 on the day of the event.  This covers drinks, hors d’oeurves, the networking event and the workshop.

To register, visit www.therainmakerretreat.com/network/ or call 888-816-8935.

Thursday, Nov. 18

Join me on Thursday at Noon PT/3 p.m. ET for a fast-paced webinar on how 7-figure attorneys are using the Internet, their websites and blogs to find more and better clients for their law firm. Attendees will discover:

• The 5 rules for Internet marketing for attorneys
• Do’s and Don’ts: the intersection of ethics and online marketing
• The 3 keys to getting your website on the front page of Google
• How to set up your website right the first time
• Avoiding common ethical pitfalls with your Internet marketing
• Lead conversion pages: how law firms are converting 10-30% of website visitors into qualified leads
• 3 most important goals of your website & blog
• The “secret weapon” of Internet marketing for lawyers

This event will be presented live by phone with a web connection available for those wishing to view the presentation on their personal computers. Internet access is not required for phone-only participants. A copy of the presentation and downloadable materials will be provided after the event.

Register online here for How to Use Your Website and Blog to Generate High Quality Leads for Your Law Firm seminar on Thursday, Nov. 18, 2010 at 3 p.m. ET.

See you on the Web!

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