Law Firm Internet Marketing: Benefits of Social Media for Small Business
A survey of small business owners by American Express OPEN regarding social media habits shows that in the past year, social networking use has quadrupled.
In September 2010, 39 percent of small business owners surveyed said they used social media marketing, compared with just 10 percent one year ago. The key driver is sales – attracting new customers by connecting with them online.
The preferred social network for small business owners is Facebook, followed by LinkedIn and Twitter.
Attorneys and law firms should consider using social media, but keep it in its place. In other words, be sure you are focusing on the major parts of your marketing first like generating referrals from current and former clients, seeking referrals from other professionals (attorneys and non-legal professionals), networking, getting your website up, blogging, THEN using social media.
Social media is the #1 fastest way to build your platform (how many people know who you are, who you help and how you are different).
The Rainmaker Institute has close to 60,000 people following us on Twitter and several thousand ‘fans’ and friends on Facebook.
Social media can also be the most cost effective way to build your list. The key to social media is to build your platform and then entice them to visit your blog or website to opt-in to your list using a free special report or free CD or DVD or newsletter.
Let us know if you want some help in figuring out how to get started or how to leverage social media to build your list and generate leads for your law firm.
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Practice Made Perfect for Lawyers CD Set
The Practice Made Perfect CD set and manual applies Stephen Fairley’s unique High Impact Marketing System to the practice-building challenges faced by solo practitioners and partners at small law firms.
It includes dozens of specific marketing and sales recommendations that can be easily and quickly applied to your firm, including:
- The only 7 sure-fire ways to get clients in your door NOW
- Why advertising doesn’t work for most small law firms
- The 7 reasons why people don’t buy from you
- How to market and sell with USP’s (Unique Selling Proposition)
- Using audio logos to attract immediate attention for your business
- Using low-cost, high impact marketing strategies
- Strategies for achieving maximum results from all of your marketing efforts
- How to discover your Ideal Target Market
- 3 critical factors to remember when looking for new clients
- The NEW sales cycle for professional services
- How to retain your best clients
Click here to order your Practice Made Perfect for Lawyers CD set and manual now.
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