Law Firm Internet Marketing: If Your Practice Targets Seniors, Consider Reaching Them Via Social Networks
For law firms that target seniors – whether you have an estate planning practice or a growing niche in elder law – comes affirmation of why social media marketing should be a part of your law firm marketing plan.
According to a study by Pew Internet & American Life Project:
- Between April 2009 and May 2010, social networking use among Internet users ages 50-64 grew by 88%--from 25% to 47%.
- During the same period, use among those ages 65 and older grew 100%--from 13% to 26%.
- One in five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago.
- Among adults ages 65 and older, 13% log on to social networking sites on a typical day, compared with just 4% who did so in 2009.
- One in ten (11%) online adults ages 50-64 and one in twenty (5%) online adults ages 65 and older now say they use Twitter or another service to share updates about themselves or see updates about others.
The research showed that seniors like social networking for its capability to reconnect them with people from their past, communicate across generational gaps and provide support online for those facing health and aging issues.
Whatever the reasons, it is clear that seniors are increasing their use of social networking in growing numbers – great news for law firms that serve seniors who can now reach prospects with targeted messaging better and cheaper.
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