Law Firm Marketing: Benefits of Email and Social Media Integration
A survey conducted by email marketing firm Lyris has found that a majority of marketers surveyed say their marketing results were either significantly or somewhat better when they integrated email campaigns with social media.
What exactly is social media integration? It’s promoting your Facebook, LinkedIn and Twitter accounts in your email marketing. It’s “tweeting” your email newsletter. It’s broadcasting your blog entries to your email list. It’s also inviting the recipients of your email messages to share them on social media venues. You’ve probably seen all those little social media site icons in the emails you receive – I know you see them if you’re on our list.
The study also found that Facebook was the favorite social media platform for email integration, followed by Twitter and LinkedIn.
Most of the respondents were also using social media marketing to build their opt-in email databases. Almost one-quarter of them said that social media provided the greatest rate of opt-ins, after website registration forms and email marketing itself.
Let us know if you want some help in figuring out how to get started or how to leverage social media to build your list and generate leads for your law firm.
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