Law Firm Marketing: Use Referrals to Build Your Legal Practice Quickly
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This week seems like an appropriate time to concentrate on relationships – and for attorneys who want to grow their practices, how to leverage relationships to lead to referrals.
Referrals are the holy grail of business—everyone wants them. The problem is that most attorneys don’t have a solid plan to find and nurture them. The easiest way to build a business is by referrals. Identify who you want to target and develop a plan to talk with them on a consistent basis. This is usually a long-term strategy (3-6 months).
However, at The Rainmaker Institute, we have developed a powerful system called the Referral Development Program that is obtaining fantastic results, even in a tough economy.
Based on our experience, legal referrals generally come from 5 major categories:
- Current and Former Clients
- Family, Friends, Coworkers, and Colleagues
- Bar Associations and Online Legal Referral Services
- Other Attorneys in Different Practice Areas
- Strategic Referral Partners (non-attorney professionals)
The Rainmaker Referral Development Program is specifically designed to help time-starved lawyers in small law firms and in solo practice meet with qualified referral sources on a regular basis, thus significantly increasing their chances of obtaining a regular stream of qualified referrals.
Our clients are doubling and tripling their number of referral partners in a matter of weeks, not years.
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