Learn the Critical Success Secrets of High Achieving Attorneys

One secret of highly successful attorneys is that they make time to plan for the future. We recommend meeting at least once per quarter with your senior partners (even if you are the entire partnership) to evaluate achievements, set new goals and work on your law firm Marketing Action Plan.

Ideally, your firm has already made plans and set goals for the New Year.  Many of you are fully geared up to achieve your goals and objectives and make the necessary improvements in your practice and life. 

However, many goals made at the start of the year are often forgotten sometime in early March. 

Here are 4 rules for legal professionals for staying focused and achieving your goals:

1. Ask someone to hold you accountable. Accountability is key when it comes to keeping your commitments. Whether it's your firm partner, an attorney in a different firm, or one of our business coaches, set up a regular time to meet with someone you trust and who has your best interests at heart and request they keep you accountable.

Simply knowing that they will ask you about your progress every week can make a big difference to a lot of people.

2.  Make sure they are S.M.A.R.T. goals.
This is an acronym for Specific, Measurable, Achievable, Results-oriented, and Timed. A good goal needs to incorporate all of these criteria. It is not sufficient to say "I want to be a millionaire." That statement may be measurable, but does not include time frames, it does not lay out a specific game plan for how you will accomplish this goal, and it may not be realistic for you at this point in time. 

An example of a SMART goal is: "I want to meet in person with a minimum of 4 different potential referral sources every month for the next 6 months and ask them to send me business."

3.  Make your goals smaller. While this may seem contradictory at first, we have found that sometimes setting a goal that's so big it feels unreachable actually kills your motivation. Break up your long-term goals into smaller ones that you can reach on a regular basis. 

For example, gaining 50 new clients in the next 12 months may sound overwhelming, but this works out to about 1 per week. If you know that you convert 50% of prospects that come to your legal practice then you only need 2 new people to walk in your door per week in order to achieve your goal.

4.  Focus on the right goals
. Whenever I have a consulting client that goes more than 2 weeks without achieving the goal they set, I start asking questions to determine if this is a goal they really feel passionate about.

If there is no commitment to a particular goal it will be very difficult for most people to devote time to accomplishing it.  Before you commit time, energy and resource to a goal, make sure it is something you truly care about and that will make a noticeable difference in your practice.

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Here's how to make it a truly Happy New Year for your legal practice...

Register Here by January 1, 2011 for the next Rainmaker Retreat and receive the 'Rainmaker Retreat Live!' 6 CD set for FREE! ($497 Value)!

"Rainmaker Retreat Live!" our consistent best seller
is a 6 CD set and 70-page manual.  It covers our Rainmaker marketing system with strategies and practice examples you can employ to quickly make it 'rain' new leads and clients. We sell a boatload of these every year for $497...

Learn how to build and create a 'lifestyle' law firm that is professionally satisfying, but allows you the time to do what is important to you, by attending an upcoming Rainmaker Retreat:

  • Friday, January 28th and Saturday, January 29th - Las Vegas, Nevada
  • Friday, February 25th and Saturday, February 26th - Orlando, Florida

For more information please call: 888-588-5891 or visit www.RainmakerRetreat.com.

The Rainmaker Retreat is where we teach lawyers how they can have it all -- increasing the number of clients they have, doubling their income, and yet working less.


 

 
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Develop a Law Firm Marketing Roadmap to Make 2011 Your Best Year Ever

There's no better way to start the year off right than to create a Marketing Action Plan (MAP).

Marketing without a strategy is one of the most damaging and costly mistakes a law firm can make. Kick off the year on the right track by learning how to create and implement a successful law firm marketing roadmap.

On Tuesday, Jan. 11, 2011, I will be hosting a one-hour webinar on the 5 Steps to Create Your Law Firm Marketing Action Plan.  Beginning at 3 p.m. ET, I will lead you through the 5 critical steps of developing a 90-day game plan for marketing your law firm and give you viable options to help you implement the MAP. 

In this 60-minute interactive webinar, you will learn:

  • The 5 Critical Components of a Marketing Action Plan (MAP)
  • How to Select the Right Marketing Tools that will work for your Practice and Personality
  • View Examples of Marketing Action Plans for Various Practice Areas
  • How to Create a Roadmap to make 2011 your Best Year Ever!

Attorneys have lots of questions about marketing strategies, and this webinar will give you the answers. We will show you exactly what you need to know in order to effectively market your firm while avoiding common pitfalls and time wasters.

This event will be presented live by phone with a web connection available for those wishing to view the presentation on their personal computers. Internet access is not required for phone-only participants. A copy of the presentation and downloadable materials will be provided after the event.

Click here to register now.

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors.

Get your complimentary copy online here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice.

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too. 
 

 
Enter your email to receive our complimentary monthly newsletter, the Rainmaker Report.
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Register for a 2011 Rainmaker Retreat by Jan. 1 and Get a $500 Gift FREE

Is spurring your law practice on to greater and more profitable heights on your list of New Year’s resolutions this year?

If so, then your first step is to register for our Rainmaker Retreat two-day law firm marketing boot camp.  We have two sessions coming up:

January 28-29, 2011        Las Vegas, NV

February 25-26, 2011      Orlando, FL

And if you register by this Saturday, January 1, 2011, you’ll get the ‘Rainmaker Retreat Live!’ CD set for FREE, as our holiday gift to you!

For years, my “Rainmaker Retreat Live!” has been a consistent best seller at the Rainmaker Institute. It’s 6 CDs and a 70-page manual that covers our Rainmaker marketing system with strategies you can employ to quickly make it ‘rain’ new leads and clients.

Over 7,000 attorneys from hundreds of law firms across the country have discovered how to generate more referrals and find new clients by simply applying our Rainmaker Marketing System.

Here's just a sample of what you will discover in this 6 CD set audio program:

  • Over 22 proven strategies for attracting more and better clients
  • How to create powerful relationships with over 30 new Referral Sources in the next 90 days
  • 7 ways to find more clients fast and how to select the best ones for you
  • 2 ways to promote your firm to 100,000 people for only $100
  • 5 ways to automate your marketing using technology and the Internet
  • 6 secrets top Rainmakers use to dominate their competition
  • 8 steps to creating a 6-month comprehensive marketing plan for your firm
  • Much, much more!

This live recording of our highly successful 2-day law firm marketing boot camp will inspire you with practical examples, motivate you with sample case studies, walk you through best marketing strategies used by top Rainmakers, and provide a guide for you to quickly implement proven tactics in the next 30 days.

We sell a bunch of these every year for $497.  Go here to register: www.RainmakerRetreat.com.

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Have you heard about the 2-Day Marketing Boot Camp for Small Law Firms?

If you're struggling to build your legal practice or want to learn a proven law firm marketing system for that has helped attorneys discover how to generate more referrals and find new clients fast then you owe it to yourself to check out a Rainmaker Retreat.
 
We would like to send you a DVD of your colleagues (and even your competitors) describing their experiences at our 2 day law firm marketing boot camp, the Rainmaker Retreat. Yes, we know you are skeptical (we wouldn't have it any other way).   So instead of us telling you how these 2 days will transform your business, we will let our clients do the telling.
 
Click here to order your complimentary DVD right now.

 

 
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Law Firm Marketing: How to Set S.M.A.R.T. Goals for Your Firm in the New Year

The end of the old year and the beginning of a new year makes us all think about setting new goals.  It’s easy to set goals; the hard part is staying focused on them long enough to accomplish them.

If a goal is important enough to have, then it’s important enough to write down.  Carve out 2 hours, get out of your office, turn off your cell phone, and go somewhere creative and relaxing.  Here are some of the areas for you to think about:

Financial goals for your business --Don’t just focus on the money; focus on how you will get there.  If your average trademark client spends $5,000 with you, how many new clients do you need to break $500,000 this year? (Answer: 100). That works out to about 2 new clients per week.  Unless you want a high volume law practice, you will need to develop a way to up-sell new clients into higher-end services.

Practice Area Specific Goals -- How many new estate plans do you want to do in the next 6 months?  How many new trials are you willing to take on this year?

Marketing Goals --All the top law firms in the country recognize the importance of marketing and business development.  You need to set measurable marketing goals. “I will meet with 4 new referral sources every month.” How are you going to meet them?  Who is going to set those meetings up?  Who will do the follow up?

Strategic Business Goals-- This is where you start to think big about your practice.  Challenge yourself, how can you come up with another $100,000 this year? How can you go from your current 5 referral sources to 30 in the next 6 months?

Personal Goals --Perhaps you need to schedule a vacation for yourself every quarter.  Maybe you have an idea for a new business venture.  What place does your family, friends and significant other hold in your life?

Above all, make sure your goals are S.M.A.R.T. -- Specific, Measurable, Achievable, Results-oriented, and Timed.  A good goal needs to incorporate all of these criteria.
 

 
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Law Firm Marketing: Free Reports Are the Gift That Keeps Giving

Have you considered writing a free report but never really taken the next step? If so, you’re not alone.

Many attorneys I’ve worked with have heard that free reports are an important piece to their law firm Internet marketing structure.

But they aren’t sure how or why they are important.

The real value of a free report in law firm Internet marketing is in its role as an “ethical bribe”. In essence, you ask potential clients to give you some information about themselves in exchange for some truly valuable legal information.

That information you are asking for is their contact information. And that is a key first step in beginning a trust-building relationship with them.

Once you have the prospective clients contact information (and some added credibility), the next phase of your law firm Internet marketing plan can begin.  But first, you need to make sure your report is worth the valuable information the prospective client has just given you.

Here are four proven elements to developing a well-crafted free report in your law firm Internet marketing structure:

Address issues that the individual really cares about – Remember, your clients may not care about legal precedents, but they are very likely to care about to save money during divorce proceedings.

Use regular layman’s language – If they are being completely honest, most people would tell you they prefer to read USA Today over the New York Times. While the Times is a serious paper for serious people, USA Today is interesting at the individual level, and it’s written in an easy-to-read format.

Build credibility for your law firm – Don’t miss this opportunity to share client quotes or real life results you’ve gained for your clients.

Include a call to action – By the end of the report, the prospective client should be interested enough to take a next step toward you. Whether that is going to your web site for more information, or signing up for your newsletter.

A free report can be an indispensible law firm Internet marketing tool. Its real value to your law firm Internet marketing structure is as the first step in connecting with new clients. If used correctly, it earns you both contact information and credibility.

And don’t forget to include that all-valuable call to action. If your prospective client doesn’t take that next step, your report hasn’t completely done its job in your law firm Internet marketing scheme.
 

 
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Law Firm Internet Marketing: How to Choose Tactics That Work for You

With all the law firm Internet marketing options available to you today, it can be difficult to determine which ones to implement.

It can be equally difficult to decide what mixture of different advertising and marketing media will give you the best response rate.

So how do you decide which law firm Internet marketing mediums to invest in, and which to leave for your competition?

Below are three key items to consider when deciding which law firm Internet marketing tactics to use:

The habits of your target clientele – If your target client is aged 18 to 35, it is likely they rely heavily on social media to communicate and to get their information. Your advertising and outreach marketing efforts should leverage those habits.

Your area of practice – Much the way the habits of your clientele influence your marketing mediums, your area of practice should influence your choices and the way you deliver your message.

If your area of practice is estate planning, for example, you would do well to advertise in more traditional media such as senior’s magazines (both electronic and print).

Your competition – If your competitors are all using Google Adwords and targeting the same keywords, you may want to refocus your law firm Internet marketing in an area less crowded. Or find a way to differentiate yourself among all the others.
 

 
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Law Firm Marketing: Listen and Learn Your Way to the Top

Today, the challenge to becoming an exceptional law firm --one that is impervious to economic downturns and fee pressure – is more intense than ever.

Yet, one of the simplest ways to accomplish that goal is to listen. . . .

Listen to clients past, present and future in order to understand precisely what they need, and therefore what you can do that no other law firm is doing to earn their trust and their business

Listen to your staff because that is where you will find some of the most innovative ideas about how to test your business thinking, transform old-style law firm marketing techniques and to increase profits

Listen to other businesses outside the legal profession – particularly how they market themselves. It is there among fast, agile, hungry entrepreneurs that you will find really outstanding ideas that you can apply to your own law firm marketing approach.

Whether you are currently feeling the sting of price pressure or thinning client lists or you simply want to become one of the elite firms in the nation, try these simple steps.

Respond to what you hear and apply what you learn to your business processes and systems and to your law firm marketing plans.
 

 
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Growing Your Legal Practice: Are You on Target for 2011?

For many law firms, business slows during the holidays. And that makes it a perfect time to review your law practice.

Start by asking 3 questions:

  1. Am I on target with my goals?
  2. Are my numbers lining up? (Examine your overhead, major expenditures, profit margins, etc.)
  3. Am I creating a business that supports and enhances the lifestyle I want to lead?

Create an Action Plan

After you’ve collected the data and done a bit of reflection as these 3 questions require, you’re only half-done. You now need to create an action plan. To help you with this, here are a few questions to answer and suggestions to guide you:

On Your Goals

If I’m on target with my goals, is there something I can do differently to make those goals happen sooner? What are the things I can do? If I’m not on target with my goals, what’s standing in the way?

On Your Numbers

Do the numbers look good? Could they look better? How? What actions should I take? (i.e, “improving law firm marketing,” “cutting costs,”)

On Lifestyle

If I am creating a business that supports the lifestyle I want to lead, is there something that could be improved even more? What are those items? If I am not creating a business that supports the lifestyle I want to lead, what are the obstacles?

Action Plan

Now take a look at each category. List what you came up with. For example, under “goals,” depending upon how you answered the question, you could have listed either 1) Things you could do to make the achievement of those goals happen sooner, or 2) Obstacles in the way of achieving your goals.

After you’ve listed all the respective items in their categories, then rank them from “Urgently Need to Address;” “Need to Address Soon” “Nice to Address But Not Essential.” And congratulations! You just created your blueprint for a better law practice in the coming year.

By taking a little time at the end of the year to review your law practice, you’ll position yourself for an even better start to the New Year.  Plus, by taking this simple step now, you’re already ahead of the competition, since most won’t be using the holidays to review their own law practices.

So what are you waiting for? Now’s the time to review your law practice and get a step closer to all that you deserve.

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors.

Get your complimentary copy online here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice.

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too. 
 

 
Enter your email to receive our complimentary monthly newsletter, the Rainmaker Report.
For Email Marketing you can trust
 
 

Facebook Founder is Time Magazine's Person of the Year

When Time Magazine’s Person of the Year issue hits newsstands on Friday, the face of Facebook founder Mark Zuckerberg will be staring out at all of us.

The magazine’s editor, Richard Stengel, appeared live on the Today Show this morning to make the announcement.  He said, “The scale of Facebook now is something that's transforming our lives.  It’s not just social technology, it's social engineering. It’s changing the way we relate to people. I think it's affecting human nature in a way we have never seen before.”

In a statement, Time said it chose Zuckerberg because "Facebook has merged with the social fabric of American life, and not just American but human life: nearly half of all Americans have a Facebook account, but 70% of Facebook users live outside the U.S. It's a permanent fact of our global social reality. We have entered the Facebook age, and Mark Zuckerberg is the man who brought us here."

 

+++++++++++++ A FREE Gift for Rainmaker Retreat Sign-Ups! +++++++++++++++++

From now until January 1st, 2011, everyone who registers for the next Rainmaker Retreat gets the ‘Rainmaker Retreat Live!’ CD set for FREE, as our holiday gift to you! 

For years, my “Rainmaker Retreat Live!” has been a consistent best seller at the Rainmaker Institute. It’s 6 CDs and a 70-page manual that covers our Rainmaker marketing system with strategies you can employ to quickly make it ‘rain’ new leads and clients. 

This live recording of our highly successful 2-day law firm marketing boot camp will inspire you with practical examples, motivate you with sample case studies, walk you through best marketing strategies used by top Rainmakers, and provide a guide for you to quickly implement proven tactics in the next 30 days.

We sell a boatload of these every year for $497.  Go here to register: www.RainmakerRetreat.com.
 

 
Enter your email to receive our complimentary monthly newsletter, the Rainmaker Report.
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Facebook Now Third Most Important Marketing Tactic for Small Businesses

According to a new survey by email marketing firm Constant Contact, Facebook is now the third most important marketing tactic – behind websites and email marketing – for U.S. small businesses.

More than 1,400 small business marketers were surveyed, with 93 percent reporting that websites were the most important marketing tool for finding new customers.  Email marketing ranked second, with 92 percent, and Facebook was third with 63 percent (up from 50 percent six months ago).

Two charts accompanied the article on this survey at emarketer.com:

 


 

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Are you looking for specific marketing strategies you can use in your law firm?

Then order the Rainmaker in a Box 5-DVD set!

Some of the information and strategies you will learn include:

  • The 5 Immutable Secrets to Building a 7 Figure Law Practice
  • Secrets of Building a Referral-based Law Practice for Busy Practitioners
  • The Top 6 Most Powerful Online Marketing Strategies for Attorneys
  • Action, Accountability and Next Steps

This program also includes a data DVD which includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you watch the 4 intense DVDs.

To order this information-packed set click here.

 

 
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Taking a More Nuanced Approach to Twitter and Law Firm Marketing

The old question of, "Does Twitter work for law firms?" is far too broad. New research indicates attorneys need to use a more nuanced approach to answering that question. Basically, it comes down to "it depends."

New research from the Pew Internet & American Life Project reveals who is most likely to be using Twitter:

Young adults – 14 percent of those surveyed who were ages 18-29 use Twitter as compared with just 7 percent who were ages 30-49, 6 percent for the 50-64 age group and 4 percent of those over 65.  Conclusion?  Twitter will likely work better for personal injury attorneys than estate planning lawyers.

Women – 10 percent of women surveyed use Twitter as compared to 7 percent of men.

Education – 9 percent of those surveyed who use Twitter have college degrees; 5 percent have a high school diploma.

Minorities – 18 percent of Hispanics and 13 percent of African-Americans surveyed use Twitter, compared with 5 percent of whites.

Urban dwellers – Twitter is used by 11 percent of those in urban areas, 8 percent in suburban areas and 5 percent by those who live in rural areas.

Income – The most likely Twitter users in the survey were households with less than $30,000 annual household income and those earning between $50-$75,000 annually.  Less likely to be Twitter users are households with annual incomes between $30-$50,000 and over $75,000.

Understanding the dynamics of your target market will help you determine whether or not Twitter – or any other marketing vehicle – is a good choice for your law firm marketing efforts.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for our one-hour complimentary teleseminar.

Hosted by Rainmaker Institute CEO Stephen Fairley, this teleseminar will give you a preview of the valuable material that is taught at our 2-day Rainmaker Retreat.



Sign up now for one of these upcoming one-hour teleseminars:

Thursday, December 16, 2010

1-2pm Pacific | 2-3pm Mountain | 3-4pm Central | 4-5pm Eastern

Tuesday, December 21, 2010

1-2pm Pacific | 2-3pm Mountain | 3-4pm Central | 4-5pm Eastern

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

 
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Social Media Marketing for Attorneys: The Evolution of Facebook

Half a billion people are on Facebook.  That is 1 of every 14 people on the PLANET. 

CBS News’ 60 Minutes profiled Facebook founder Mark Zuckerberg last Sunday and if you missed it, you can catch up at the end of this post.

Two pieces of relevant information for legal marketers:

Facebook’s new profile.  A new layout emphasizing what you like, which started with the Facebook “like” button earlier this year.  Over 100,000 sites now feature “Like” buttons and in the new layout, you’ll be able to see all the stuff your friends like...clothing, food, people and presumably service providers like attorneys.

Facebook’s move into search.  Contrary to Zuckerberg’s mild obfuscation, Facebook is taking Google head-on for search, with what I think could be a more compelling product.  When people search on Google, they get public results – anything that’s out there.  When people search on Facebook, they get personal feedback from what their friends think about what they’ve searched for.  Which is more relevant?  That’s easy.  Sounds like a win for Facebook to me. 

Facebook is also moving outside the desktop/laptop to mobile and other platforms.  According to the company, over 200 million Facebook members already access the site through their mobile devices.  Facebook is working on a messaging platform that integrates all your messaging into one application – what they call the “ultimate switchboard.”  People are already moving away from email to messaging – it’s all about instantaneous communication. 

Watch and learn:

Part 1:

 

Part 2:
 

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Live Legal Marketing Webinar on Increasing Referrals on Wednesday, Dec. 15

Join Stephen Fairley on Wednesday, Dec. 15 at 3 p.m. ET for a live webinar on the 5 Proven Tools That Help Attorneys Double Their Referrals From Current & Former Clients In 90 Days Or Less.

In this fast-paced 60-minute webinar, you will discover:

  • The number 1 reason why you are not getting more referrals and how to fix it
  • The most cost effective way to stay connected with every single client every month
  • Marketing on a “postage stamp budget” using the Keep In Touch letter
  • The 5 things every client must know to send you a referral
  • Why you can't rely on “random referrals” to build your business and how to change this
  • Using a New Client Intake Packet to educate your new clients
  • The 3 best times to ask clients for a referral
  • How to ask for a referral in a professional manner
  • Easy steps to getting more client referrals in the next 30 days
  • How Attorneys use the Rainmaker Referral System to double their referrals
  • Case study of a law firm that increased their client referrals by 325%

You can participate via phone and also via computer to see the live presentation.  A copy of the entire webinar and downloadable materials will be provided to you after the event.

Register online here for the 5 Proven Tools That Help Attorneys Double Their Referrals From Current & Former Clients In 90 Days Or Less live webinar on Wednesday, Dec. 15, 2010 at 3 p.m. ET.

 

 

 
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Law Firm Marketing Boot Camp: Rainmaker Retreat Dates Announced for 1Q 2011

2011 is almost here and so is the next group of Rainmaker Retreats!  These information-packed two-day law firm marketing seminars are designed to give small firms and solo attorneys the guidance you need to go back and develop legal marketing strategies that will allow you to build the type of practice you have always wanted.  The information presented ranges from legal marketing systems and techniques to Internet and Social Media marketing for attorneys.

The 2011 Rainmaker Retreat schedule for the first quarter includes the following dates and locations:

Here’s what Kevin Leckerman, a Pennsylvania and New Jersey DUI defense attorney who attended a Rainmaker Retreat in October, had to say about his experience in a recent blog post:

“The quality of information provided concerning bringing new clients to my law firm and running a more efficient business was amazing. I left the Retreat with a notebook filled of ideas that I could immediately implement.

After one month of utilizing the principles that I learned at the Rainmaker Retreat, I could already see positive changes in my law practice. The number of calls from potential clients increased. The number of potential clients converted to actual clients increased. Moreover, the Retreat taught me how to put powerful systems in place to handle the influx of new business. I give Stephen Fairley and the Rainmaker Institute my highest recommendation."

The Rainmaker Retreat is different from other marketing seminars in several ways:

  1. It is specifically designed for attorneys at small law firms and solo practitioners.  While attorneys at larger firms can benefit from the information presented, it is presented with the small law firm and solo attorney in mind.
  2. It is a working retreat.  You will be creating many of your plans during the retreat.
  3. It is NOT an introductory course. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting course.
  4. It is designed to maximize the your Return on Investment. Everything about this workshop is focused on one goal—helping you achieve the best results by finding more and better clients in the least amount of time using the least amount of money possible.
  5. It offers a 100% Satisfaction Guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

If you are looking to revolutionize your law firm marketing, register now for one of the 2011 Rainmaker Retreats – it’s a fabulous way to kick-start the new year!

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Check Out the Rainmaker Retreat 2-Day Marketing Boot Camp with this Free DVD!

If you're struggling to build your legal practice or want to learn a proven law firm marketing system for that has helped attorneys discover how to generate more referrals and find new clients fast then you owe it to yourself to check out a Rainmaker Retreat.
 
We would like to send you a DVD of your colleagues (and even your competitors) describing their experiences at our 2 day law firm marketing boot camp, the Rainmaker Retreat.
 
Click here to order your complimentary DVD right now.

 

 
Enter your email to receive our complimentary monthly newsletter, the Rainmaker Report.
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Law Firm Internet Marketing: Shift to Earned Media in Social Media Campaigns

December is always the month of predictions for the coming year, and for social media campaigns the trend is clearly for the use of branded and expert content – also called “earned media”.

Earned media is when clients become the channel – through word-of-mouth (referrals), viral campaigns, etc. – and is considered the most credible media channel.  According to a recent study, almost three-quarters of companies engaged in social media use this kind of content:

A recent thought piece at emarketer.com calls this “magnetic” content – anything created on behalf of a brand that consumers want to engage with and pass along to others.  Magnetic content has to either serve a function or satisfy a need, and should be engaging, entertaining, amusing and informative.  Consumers welcome it, instead of finding it annoying or intrusive.  

To create “magnetic content”, marketers must base their social media strategies on an in-depth knowledge of their target market's behaviors, attitudes and needs -- moving from selling a product to solving a problem or meeting a need. 

We’ve posted a short survey on social media use by law firms that we’d like to ask you to take – it’s only a few questions and should take about a minute of your time.  We’ll post the results and discuss the implications later. 

Click here now to take this short survey.

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Stop Wasting Precious Time and Money!

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan.

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm.  You can download them now free!  Go here to download, and start using these proven strategies today!

 

 
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Meaningful Ways to Reward Employees This Holiday Season

The days of big-budget office parties and bonuses to match are behind most of us in these lean times, but that doesn’t mean you can’t motivate your employees through a strategic reward system. John Bisnar, Esq, an attorney and founder of California personal injury law firm Bisnar Chase, provides 10 tips for rewarding your employees without breaking the bank:

  1. Say Thanks: Whether you approach your employees personally, send them a note, or praise them in a staff meeting – it’s important to express your gratitude whenever they’ve done a good job. Saying thanks is one of the simplest yet most effective ways to make your employees feel appreciated.
  2. Lunch Meetings: Nobody will turn down a free meal – and a lunch meeting gives you the opportunity to reward your staff with great food while also bringing everybody together to share their successes, stories and struggles.
  3. Focus on the Family: Each of your employees has family members they love and care about. By showing that you value their families, you can cultivate a deeper sense of loyalty with your employees. Some family-based rewards can be as simple as a “free night at the movies” or an all-expenses paid dinner.
  4. Change Job Titles: Believe it or not, the more inflated the job title the more your employees will work to live up to it. If you hire somebody as a “janitor” he will pick up your trash. But if you hire somebody as a “workplace environmental consultant”, he will keep your office clean and provide insight on how to make things more efficient.
  5. Staff Newsletter: Newsletters are a great way to highlight individual performances as well as birthdays and other events. It is also a great way to help your employees get to know each other better through surveys, spotlights, and news sections.
  6. Book Bonuses: Instead of paying for your employees to attend an expensive seminar or workshop, you can purchase relevant and worthwhile books for your best performing staff members each month.
  7. Dress Down: Yes, you run a professional law firm that fights hard to maintain a certain image – but that doesn’t mean your employees can’t have a casual day once every quarter. Doing something different is a great way to get your staff excited.
  8. Friendly Perks: Flowers, in-office massages, or gym passes can be a great way to reward employees for great work.
  9. Upgraded Office: Is there any way you can improve your employee’s office area? A new computer monitor, chair, or printer would go a long way in reminding your employees that they are valuable to your law firm.
  10. Flexible Hours: Providing a bit of flexibility is often greeted with increased productivity. Whenever possible, see if you can let your employees tweak their schedule to meet their specific needs – whether it’s a longer lunch or mid-day break to go the gym.

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Are you looking for specific marketing strategies you can use in your law firm?

Then order the Rainmaker in a Box 5-DVD set!

Some of the information and strategies you will learn include:

  • The 5 Immutable Secrets to Building a 7 Figure Law Practice
  • Secrets of Building a Referral-based Law Practice for Busy Practitioners
  • The Top 6 Most Powerful Online Marketing Strategies for Attorneys
  • Action, Accountability and Next Steps

This program also includes a data DVD which includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you watch the 4 intense DVDs.

To order this information-packed set click here.

 

 
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Phoenix Legal Networking Group: December 14 Seminar on Holiday Strategies to Generate More Referrals from Current & Former Clients

The holiday season is a perfect time to reconnect with former clients and strengthen your relationships with current clients.

Join us on Tuesday, December 14 from 5:30-7:30 p.m. and learn:

  • The 5 things every client must know to send you a referral
  • Why it's risky to rely on “random referrals” to build your business and how to change this
  • The 3 best times to ask clients for a referral.
  • How to ask for a referral in a professional manner
  • Easy steps to getting more client referrals in the next 30 days
  • Using a New Client Intake Packet to educate your new clients

Who should attend?

  • Partners at small law firms who want to reconnect with colleagues and discover new and innovative ways to increase their referrals and revenues and are open to new ideas.
  • Solo practitioners who want to find new clients fast on a shoestring budget and want to build relationships with other Phoenix area attorneys.
  • Of Counsel Attorneys who need to learn how to bring in more business to the firm.
  • Associates who are looking to grow their book of business or who want to get on the partner track.
  • Law Firm Staff—including Business/Office Managers, Paralegals, and other Office Staff who are looking for more referral sources and want to help grow their law firm with more connections.

The networking event and marketing seminar will be held from 5:30-7:30 p.m. on Wednesday, November 17 at Monti’s, 100 S. Mill Ave. in Tempe.

Cost is $20 per person if you register by December 10, $30 if you register by December 13 and $35 on the day of the event.  This covers drinks, hors d’oeurves, the networking event and the workshop.

To register for our December 14 networking and legal marketing event, co-hosted by FindLaw, Attorney at Law Magazine and The Rainmaker Institute, visit www.therainmakerretreat.com/network/ or call 888-816-8935.

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Free CD:  Insider Small Law Firm Marketing Practices

Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice! 

Discover:

  • How 1 piece of simple technology in your practice will drastically increase your communication with prospects, clients and referral sources – resulting in a major revenue boost
  • 5 ways to market and position yourself as a recognized expert
  • How 2 Attorneys promoted their law firms to over 100,000 people for less than $100 in 2 hours
  • The 1 item you must absolutely have to create a Million Dollar Law Practice (hint: Not having this will almost guarantee your failure!)
  • 6 BIGGEST secrets to generating more and better referrals
  • How to create a proven network of 30 new Strategic Referral Partners in the next 90 days

To obtain your free CD, click here now.
 

Legal Marketing Masterminds: Where Top Attorneys Learn How to Position & Leverage Their Firms for Maximum Growth

I am in Newport Beach, CA today with the Bisnar Rainmaker Mastermind Group, an exclusive group of non-competing attorneys and law firm marketing experts who meet three times a year for an intense, all-day strategy session. 

Membership in our group is by invitation only; prospective members fill out an application and are interviewed by me and nationally recognized personal injury and auto defect liability attorney John Bisnar, founder and managing partner of Bisnar | Chase in Orange County, CA.  The group is geographically and practice-specific as well as non-competitive.

Here, attorneys have the opportunity to learn in the company of other top attorneys where to find the necessary resources, tap into creative ideas and apply the skills they need to transform their current practice.

We accomplish this by following three proven principles:

Practical and Powerful Coaching.

Every month you will receive individual 1-on-1 coaching each month from the leaders and group coaching on the conference calls. We will provide you with honest feedback and proven ideas based on real-world experience.

We have coached and trained over 7,000 attorneys in virtually every practice area and almost every state. It is highly unlikely that you will encounter a situation where we cannot help you make it through successfully.

Accountability Leads to Goal Achievement.

The Internet has accelerated the pace at which law firms must change in order to stay competitive and grow.

In many ways, masterminding is about facilitating that change at a rapid pace. Changing your mindset, your business model, your marketing efforts, and the way you build your team has never been more important to your success.

Your mastermind group will give you fresh ideas from real, practicing attorneys that will shave time and money off business implementation and dramatically improve your law firm marketing tactics.

You will set goals every 120 days when we meet face to face and you will be held accountable for producing results. Anyone can set goals, but having someone to hold you accountable for accomplishing those goals is a different matter. This is where real change and success happens!

Exclusivity Enhances Creativity.

Up to this point, your competitive nature has been necessary for your survival.

Competition in the legal industry is drilled into you from taking the LSAT being ranked in law school to competitive internships and selling your soul to Big Law in hopes you will be looked at as partner material.

Once you become a partner (often by starting your own law firm) you are now afraid to share openly and honestly with other attorneys because they may view you as weak, unworthy, or worse, unsuccessful.

In this group you will be the only attorney in your practice area that works in your geographical area. This is a geographically exclusive group, which means 2 attorneys from the same city can be members, but only if they don't compete. Or 2 members in the same practice area can participate, but only if they are in very different markets.

There are a variety of practice areas in the group ranging from: personal injury, to estate planning, to business law, to criminal defense, to litigation. The diversity of the group helps create an environment where creative ideas can come out. Most of our members gross between $500,000 and $5M per year and most of them have goals of doubling their revenues this year.

Members have unrestricted access to both of us, as well as all the group members for brainstorming, high-level networking, business development techniques, goal setting, and refocusing on creating a lifestyle law firm.

If you are interested in being considered for membership in the Bisnar Rainmaker Mastermind Group, email me: Stephen@therainmakerinstitute.com.

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors.

Get your complimentary copy online here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice.

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too. 
 


 

 
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Legal Marketing Webinar: Discover the Secret of How to Increase Your Referral Base and Grow your Law Firm

One of the most effective ways to grow any business is through referrals. Every attorney wants to build a referral-based practice, yet very few ever achieve this.

Join me on Wednesday, Dec. 15 at 3 p.m. ET for a live webinar on the 5 Proven Tools That Help Attorneys Double Their Referrals From Current & Former Clients In 90 Days Or Less.

In this fast-paced 60-minute webinar, you will discover:

  • The number 1 reason why you are not getting more referrals and how to fix it
  • The most cost effective way to stay connected with every single client every month
  • Marketing on a “postage stamp budget” using the Keep In Touch letter
  • The 5 things every client must know to send you a referral
  • Why you can't rely on “random referrals” to build your business and how to change this
  • Using a New Client Intake Packet to educate your new clients
  • The 3 best times to ask clients for a referral
  • How to ask for a referral in a professional manner
  • Easy steps to getting more client referrals in the next 30 days
  • How Attorneys use the Rainmaker Referral System to double their referrals
  • Case study of a law firm that increased their client referrals by 325%

You can participate via phone and also via computer to see the live presentation.  A copy of the entire webinar and downloadable materials will be provided to you after the event. 



Register online here for the 5 Proven Tools That Help Attorneys Double Their Referrals From Current & Former Clients In 90 Days Or Less live webinar on Wednesday, Dec. 15, 2010 at 3 p.m. ET.

 

 
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Law Firm Marketing & the Digital Real Estate Business

My friend – attorney and social media marketer Adrian Dayton – wrote a very interesting article at Law.com entitled, “Which law firm owns the most digital real estate?” 

And it’s full of good news for small firms and solo practitioners.

His premise – which he backs up with stats – is that smaller firms are staking a bigger piece of online real estate while the big firms are falling behind.

Adrian did Google searches for a number of legal topics and consistently found that the top 50 law firms rarely show up in the top Google rankings.  What does show up are the small and mid-sized firms and the #1 reason why they show up?  Blogs.

According to Adrian’s research, the big firms are not blogging.  He looked at the top 10 firms in the AmLaw 100 – a total of 23,000 attorneys, each no doubt quite capable of blogging – and asked us to guess how many blogs they turn out.  What’s your guess?  5,000?  2,500?  100?  Try 2.  Two blogs.

How about for the entire AmLaw 100 and its 84,000 attorneys?  130 blogs in total.  And half of those are from six firms. 

Search engines love fresh content, which is what a blog provides.  Feed that search engine with a daily blog and your firm is likely to land in the top search results for the areas of practice that people are searching for.

Which leads to Adrian’s second point, which was why law firms should care about being ranked highly by search engines:  Because research shows that 56% of people who search on Google click on the first result, 13% click on the second result, and so on down from there.  If you are not on the first page, you don’t exist.

To read Adrian’s entire article, go here.  Registration is free.  But the information is priceless.

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Becoming a Rainmaker: Business Building Strategies for Lawyers

Based on Stephen’s highly successful seminar series by the same name, this 3-audio CD program covers dozens of practical recommendations and step-by-step sales and marketing techniques for solo practitioners and small law firms.

More than 7,000 attorneys from law firms all over the country have experienced powerful results from attending the Becoming A Rainmaker seminar. It has been sponsored by more than 22 of the largest state and local bar associations.

In this information-packed audio program, you will discover:

  • How to generate more leads by using education-based marketing
  • The relationship between credibility, visibility, tangibility, and consistency
  • How to position your small firm as an industry leader
  • The importance of being perceived as a specialist
  • Why most advertising is a waste of your money
  • What to expect from a Yellow Pages ad
  • The 3 marketing strategies that will produce 80% of your results
  • How to influence the Know, Like and Trust factors
  • Common marketing mistakes lawyers make and how to avoid them
  • How to answer the question, "Why should I buy from you?"
  • Specific ways you can set yourself apart from low-cost lawyers
  • What to do with the 15% of the population that always buys on price
  • Ways to attract your Ideal Target Market
  • The 6 stage sales process you must follow for maximum success

To order yours now, click here.

 

 
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