Social Media Marketing for Attorneys: The Evolution of Facebook
Half a billion people are on Facebook. That is 1 of every 14 people on the PLANET.
CBS News’ 60 Minutes profiled Facebook founder Mark Zuckerberg last Sunday and if you missed it, you can catch up at the end of this post.
Two pieces of relevant information for legal marketers:
Facebook’s new profile. A new layout emphasizing what you like, which started with the Facebook “like” button earlier this year. Over 100,000 sites now feature “Like” buttons and in the new layout, you’ll be able to see all the stuff your friends like...clothing, food, people and presumably service providers like attorneys.
Facebook’s move into search. Contrary to Zuckerberg’s mild obfuscation, Facebook is taking Google head-on for search, with what I think could be a more compelling product. When people search on Google, they get public results – anything that’s out there. When people search on Facebook, they get personal feedback from what their friends think about what they’ve searched for. Which is more relevant? That’s easy. Sounds like a win for Facebook to me.
Facebook is also moving outside the desktop/laptop to mobile and other platforms. According to the company, over 200 million Facebook members already access the site through their mobile devices. Facebook is working on a messaging platform that integrates all your messaging into one application – what they call the “ultimate switchboard.” People are already moving away from email to messaging – it’s all about instantaneous communication.
Watch and learn:
Part 1:
Part 2:
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Live Legal Marketing Webinar on Increasing Referrals on Wednesday, Dec. 15
Join Stephen Fairley on Wednesday, Dec. 15 at 3 p.m. ET for a live webinar on the 5 Proven Tools That Help Attorneys Double Their Referrals From Current & Former Clients In 90 Days Or Less.
In this fast-paced 60-minute webinar, you will discover:
- The number 1 reason why you are not getting more referrals and how to fix it
- The most cost effective way to stay connected with every single client every month
- Marketing on a “postage stamp budget” using the Keep In Touch letter
- The 5 things every client must know to send you a referral
- Why you can't rely on “random referrals” to build your business and how to change this
- Using a New Client Intake Packet to educate your new clients
- The 3 best times to ask clients for a referral
- How to ask for a referral in a professional manner
- Easy steps to getting more client referrals in the next 30 days
- How Attorneys use the Rainmaker Referral System to double their referrals
- Case study of a law firm that increased their client referrals by 325%
You can participate via phone and also via computer to see the live presentation. A copy of the entire webinar and downloadable materials will be provided to you after the event.
Register online here for the 5 Proven Tools That Help Attorneys Double Their Referrals From Current & Former Clients In 90 Days Or Less live webinar on Wednesday, Dec. 15, 2010 at 3 p.m. ET.
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