Build Your Law Firm Marketing Plan Around These 5 Principles
One problem many small law firms and solo practitioners face is how to develop a cost effective marketing plan that will help generate leads without wasting precious time and resources on strategies that don’t work.
One of the best things that attorneys in these circumstances can do is to benchmark off the experience of others. The Rainmaker Institute – through this blog, our Rainmaker Retreat and other marketing programs for small law firms and solo practitioners – routinely provides good advice based on a proven track record of law firm marketing success.
Here are 5 principles of law firm marketing that will get you started on developing an effective law firm marketing plan:
People: Identify your target market. Analyze the characteristics of your best and worst clients and determine why they need your services. Look for a niche you can serve.
Product: Pinpoint what services you provide and how you can best present these to your prospects. Put yourself in their shoes. Ensure they know exactly what services they will receive.
Positioning: Study the competition. Learn why you are different from your competition and educate your prospects about why they should hire you and no one else. This convinces clients to do business with you and no one else.
Packaging: This is an important marketing strategy. Project an image that makes people want to work with you. Think about the image that best represent you and creates interest in prospects.
Place: Make sure that a prospective client can find you when they need your services. Build an online presence. Network with other professionals. Give presentations or seminars. Determine which methods work for you when finding new clients. Make your marketing plan an efficient machine.
These 5 principals lay a firm foundation on which to build your law firm marketing plan. Your next step is to develop a Marketing Action Plan that will lay the foundation for generating leads and converting those leads into paying clients. Need to learn how? See below.
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One-Hour Webinar Tomorrow: Learn How to Create a Law Firm Marketing Action Plan
On Tuesday, Jan. 11, 2011, join Stephen Fairley for a one-hour webinar on the 5 Steps to Create Your Law Firm Marketing Action Plan. Beginning at 3 p.m. ET, he will lead you through the 5 critical steps of developing a 90-day game plan for marketing your law firm and give you viable options to help you implement the MAP.
In this 60-minute interactive webinar, you will learn:
- The 5 Critical Components of a Marketing Action Plan (MAP)
- How to Select the Right Marketing Tools that will work for your Practice and Personality
- View Examples of Marketing Action Plans for Various Practice Areas
- How to Create a Roadmap to make 2011 your Best Year Ever!
This event will be presented live by phone with a web connection available for those wishing to view the presentation on their personal computers. Internet access is not required for phone-only participants. A copy of the presentation and downloadable materials will be provided after the event.
Click here to register now.
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