Law Firm Marketing: Achieve Your Dreams by Becoming a Rainmaker
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Today is Martin Luther King Day, a day set aside to honor and remember the lasting legacy of an inspirational American leader. His “I Have a Dream” speech continues to echo down the generations.
Today is also a good day to reflect upon our own dreams and goals for our lives.
There are many things that can distract you from your goals, and you need a laser-like focus on your mission if you are to achieve the business and personal goals you have set.
Every week I speak to attorneys who have bought into the myth that their primary roles and responsibilities are, in order:
- To be a “billing machine” for their law firm.
- To be the administrator in the firm.
- If they have any time left over, to meet with prospects.
This is completely reversed!
As a partner or owner of your law firm, your primary role and responsibility is to be the Rainmaker for the firm—not the technician billing clients and certainly not handling the administrative minutia.
Technicians (lawyers who can bill clients) are easily found, but true Rainmakers are difficult to replace. (For those of you who are not partners in your law firm, here's the one key you need to become “irreplaceable”: learn the skills of being a powerful Rainmaker.)
Take time today reflect on your legal marketing strategies and ask yourself if you have taken your eyes off your goals (or if you have let others distract you from your goals). If you have, make it your task this week to refocus on your law firm marketing plan and avoid the distractions that can move your focus onto things that will not move you toward your goals and dreams.
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Becoming a Rainmaker: Business Building Strategies for Lawyers
Based on Stephen’s highly successful seminar series by the same name, this 3-audio CD program covers dozens of practical recommendations and step-by-step sales and marketing techniques for solo practitioners and small law firms.
More than 7,000 attorneys from law firms all over the country have experienced powerful results from attending the Becoming A Rainmaker seminar. It has been sponsored by more than 22 of the largest state and local bar associations.
In this information-packed audio program, you will discover:
- How to generate more leads by using education-based marketing
- The relationship between credibility, visibility, tangibility, and consistency
- How to position your small firm as an industry leader
- The importance of being perceived as a specialist
- Why most advertising is a waste of your money
- What to expect from a Yellow Pages ad
- The 3 marketing strategies that will produce 80% of your results
- How to influence the Know, Like and Trust factors
- Common marketing mistakes lawyers make and how to avoid them
- How to answer the question, "Why should I buy from you?"
- Specific ways you can set yourself apart from low-cost lawyers
- What to do with the 15% of the population that always buys on price
- Ways to attract your Ideal Target Market
- The 6 stage sales process you must follow for maximum success
To order yours now, click here.
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