Law Firm Marketing: How to Successfully Brand Your Law Practice
Usually when most attorneys think of their legal practice, the word “brand” doesn’t readily come to mind. But it should. And here’s why.
Developing your unique brand is essential for effective law firm marketing because prospective clients:
- Have many, many attorneys in your practice area and geographic area to choose from.
- Believe all attorneys are equal.
- Want to know why they should select you for their attorney.
Developed correctly, your brand can help differentiate your practice from the competition. It should:
- Deliver your message clearly
- Confirm your credibility
- Connect with your target prospects emotionally
- Motivate your prospects to become clients
- Create client loyalty
To help you begin branding your legal practice, here are 8 questions for you to answer: (If you find these difficult to answer, ask them of the people you trust. Often they’ll see aspects you’ll take for granted, because these aspects come so naturally to you.)
- Who are you? (Think in terms of roles, values, personal qualities and who you are in relation to others.)
- What are your natural gifts and strengths?
- What have you experienced in your life and career?
- What specialized training have you received?
- In what areas are you already well connected?
- In what areas do you feel uniquely qualified to serve your clients?
- Where are you perceived as an expert?
- How do you bring out the best in others?
Although these questions may seem rather simple on the surface, they are designed to help you dig deeply into what makes you and your practice unique. Once you have a clearer idea of what makes you and your practice unique, then the next step -- identifying clients – will come even easier.
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Becoming a Rainmaker: Business Building Strategies for Lawyers
Based on Stephen’s highly successful seminar series by the same name, this 3-audio CD program covers dozens of practical recommendations and step-by-step sales and marketing techniques for solo practitioners and small law firms.
More than 7,000 attorneys from law firms all over the country have experienced powerful results from attending the Becoming A Rainmaker seminar. It has been sponsored by more than 22 of the largest state and local bar associations.
In this information-packed audio program, you will discover:
- How to generate more leads by using education-based marketing
- The relationship between credibility, visibility, tangibility, and consistency
- How to position your small firm as an industry leader
- The importance of being perceived as a specialist
- Why most advertising is a waste of your money
- What to expect from a Yellow Pages ad
- The 3 marketing strategies that will produce 80% of your results
- How to influence the Know, Like and Trust factors
- Common marketing mistakes lawyers make and how to avoid them
- How to answer the question, "Why should I buy from you?"
- Specific ways you can set yourself apart from low-cost lawyers
- What to do with the 15% of the population that always buys on price
- Ways to attract your Ideal Target Market
- The 6 stage sales process you must follow for maximum success
To order yours now, click here.
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