Law Firm Marketing: Win Big in Vegas by Learning The Law of 7
If you’re playing craps, rolling a 7 makes you a winner.
In law firm marketing, the Law of 7 makes you a winner, too.
What is the Law of 7? Legal marketing statistics show that it takes an average of 7 contacts to land a new client.
Consider the following statistics regarding contact with prospective clients:
- 48% of lawyers give up after the first contact.
- 25% give up after the second contact.
- 12% give-up after the third contact.
- 5% give-up after the fourth contact.
In other words, 9 out of 10 prospective clients are never followed-up with more than 4 times.
This amounts to leaving money on the table. Why? Because of “The Law of 7.”
If you want your law firm marketing to be successful, you must obey “The Law of 7.”
You’re probably thinking, “I know I should connect frequently and consistently with my prospective clients, but don’t have the time.”
True. That’s why you should learn how to connect automatically with those clients. It’s essential you leverage the power of technology to build relationships with your prospects.
What you need is a strategy and a process that leverages the most recent advancements in technology (autoresponders, social media, blogs, for example) to simplify and automate your marketing efforts, building rock solid, long-term relationships and helping you earn more, work less and spend time doing what you love to do.
I’ll be teaching this – and many, many more law firm marketing strategies – at the Las Vegas Rainmaker Retreat on January 28-29. So don’t crap out – sign up now at www.rainmakerretreat.com or call 888-588-5891.
We’ve extended our Early Bird Special discount until this Sunday, Jan. 23 – save $200 on each registration!
++++++++++++++++++++++++++++++++++++++++++
FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book
In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors.
Get your complimentary copy online here.
Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice.
We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.
http://www.therainmakerblog.com/admin/trackback/237268
