The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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One of the many effective law firm marketing techniques is creating press releases that have been deliberately written to be picked up by search engines, helping you drive more potential clients to your website.

However, I’ve often found that our clients struggle with coming up with topics, month after month.  Here are 10 topic ideas for press releases:

1. Comment on current news events.
2. Introduce a special report that people can get for free at your website.
3. Discuss a big case that just settled.
4. Announce newly hired attorneys joining your firm.
5. Announce an award, accomplishment or appointment.
6. Announce an appearance you or someone in the firm is making.
7. Announce pro-bono work you’re doing.
8. Issue a protest about a specific topic.
9. Discuss how a legislative change may affect your clients.
10. Announce special events, like a firm’s anniversary.

There are a variety of free press release submission websites, but be aware that they will tag your release with advertising (that’s why it’s free to you).  If you take the time to invest in a press release strategy, you should also invest in distributing it in a way that will get you the most coverage – we use PRWeb (www.prweb.com), where you can submit a release starting at $80 per release to reach online audiences.

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