Law Firm Marketing: 3 Different Ways Attorneys Can Leverage Facebook
According to a recent survey of small business owners by marketing researcher Ad-ology, 55 percent of SMBs view Facebook as very or somewhat beneficial to their business. The top benefit they identified for their business? Lead generation.
Of course, to successfully market on Facebook, you need to understand the tools available to you. There are three different ways that attorneys can leverage Facebook:
1. Profile Page
This page is about you, and is a good starting point for Facebook novices. Check mine out at www.facebook.com/fairley.
You will see that my page clearly talks about my business, but from a more personal standpoint. My interests and activities are also listed, as well as the many Facebook groups I belong to. Creating an engaging Facebook profile page should give the visitor a real sense for you as a person as well as what you bring in terms of experience and enthusiasm to the practice of law.
2. Fan Page
This page is about your business. You can view mine at www.facebook.com/LawFirmMarketing.
The Fan Page is your Facebook storefront, and should promote your practice and build your brand. On my Fan Page you will find daily updates that are links to our Rainmaker blog and our Twitter page, an Information tab that provides background on The Rainmaker Institute, a tab that promotes our Rainmaker Retreat, photos, videos and a discussion tab for visitors to weigh in on whatever is on their minds.
Studies show that engagement, interest and constant connection keep fans coming back on Facebook, which offers tools that allow you to customize your landing pages for more effective branding.
3. Groups
Similar to LinkedIn groups, Facebook groups are opportunities for you to cross-promote yourself and your business with those who may be interested in your services. You will see on my profile page that I belong to several hundred groups. This is not a place to do heavy promotion, but rather to build your online credibility and showcase your expertise by joining discussions and providing feedback and information.
Social media sites like Facebook are the fastest way to build your platform (how many people know who you are, who you help and how you are different). The key to social media is to build your platform and then entice them to visit your blog or website to opt-in to your mailing list using a free special report or free CD or DVD or newsletter.
+++++++++++++++++++++++++++++++++++
Becoming a Rainmaker: Business Building Strategies for Lawyers
Based on Stephen’s highly successful seminar series by the same name, this 3-audio CD program covers dozens of practical recommendations and step-by-step sales and marketing techniques for solo practitioners and small law firms.
More than 7,000 attorneys from law firms all over the country have experienced powerful results from attending the Becoming A Rainmaker seminar. It has been sponsored by more than 22 of the largest state and local bar associations.
In this information-packed audio program, you will discover:
- How to generate more leads by using education-based marketing
- The relationship between credibility, visibility, tangibility, and consistency
- How to position your small firm as an industry leader
- The importance of being perceived as a specialist
- Why most advertising is a waste of your money
- What to expect from a Yellow Pages ad
- The 3 marketing strategies that will produce 80% of your results
- How to influence the Know, Like and Trust factors
- Common marketing mistakes lawyers make and how to avoid them
- How to answer the question, "Why should I buy from you?"
- Specific ways you can set yourself apart from low-cost lawyers
- What to do with the 15% of the population that always buys on price
- Ways to attract your Ideal Target Market
- The 6 stage sales process you must follow for maximum success
To order yours now, click here.
http://www.therainmakerblog.com/admin/trackback/238531
