Law Firm Marketing: Google Adds Social Media to Search Results
Late last week, Google announced that it is making its search results more social by adding content that a user’s friends have shared or created on social networking sites to Google search engine results.
A post on Google’s blog announced:
As always, we want to help you find the most relevant answers among the billions of interconnected pages on the web. But relevance isn’t just about pages—it’s also about relationships... Today we’re taking another step forward—enabling you to get even more information from the people that matter to you, whether they’re publishing on YouTube, Flickr or their own blog or website.
So if a user’s friends have blogged, posted or Tweeted about their experiences with a lawyer or law firm and that user is searching for an attorney, his or her friend’s comments will turn up in those search results.
Out of a page full of lawyers that pop up in your Google search, wouldn't you be more inclined to choose one your friends or social networking contacts have endorsed?
This makes social media participation more important than ever for attorneys. And makes monitoring social media sites for what is being said about you more important, too.
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