The Rainmaker Blog
Law Firm Marketing: Is Your Target Market Engaged in Social Media?
Sometimes I can’t believe it, but I still occasionally hear attorneys discount the use of social media for law firm marketing by saying, “My clients are not into social media.”
A recently released Pew Internet report, Generations 2010, examined how the different generations use the Internet. Here are a couple of eye-popping charts that show the dramatic growth in the use of social media and online video:
If your current clients are not “into” social media (and how do you know?), then most certainly your future clients are. The important question is, if you’re not there, how will they find you?
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