Nielsen: Americans Love Online Video; Use Up 45% in One Year
According to a Nielsen report, the time we spend watching videos online increased 45% in the past year. Overall, there were 144 million unique U.S. online video viewers over the past year, with YouTube and Facebook named as the top two online video brands.
Use these simple guidelines to make a highly effective online video for use in your law firm Internet marketing efforts:
Use real people, using real words. One of the biggest mistakes attorneys make is using video the way they use PowerPoint. Stringing together static images accompanied by a faceless voice on audio is not an effective use of online video. While this may get seen by some potential clients, it is not nearly as valuable as giving them a chance to see your face and hear your sincere words.
Create a well-thought out script designed to persuade potential client to call you. To accomplish that, ask yourself what makes your law firm different from, and better than, your competition – and then build your script around those key points.
Focus on the viewer, not yourself. It is easy to get caught in the trap of thinking potential clients want to hear about all of your qualifications. The real truth is they want a law firm that understands their problems, and knows how to solve them. Your script should describe some of the problems clearly, and then explain how you can solve them.
Use annotation and notes. On YouTube you can add notes or annotate your video with key points of emphasis that will appear as people are watching. Not only does this help you deliver your message succinctly, it also provides content for Google to index to improve your search ranking.
Include keywords and tags. Use the YouTube Keyword tool to see what the hot topics are and what people are currently searching for – this can give you some ideas on how to marry your area of the law with contemporary topics. Be sure to load your description with those keywords and include links back to your website.
Include your contact information 2-3 times within your video. The goal of your online video is to persuade potential clients to call you. Yet, no matter how well crafted your video is, if those clients do not know how to reach you, it’s wasted effort.
Here’s hoping everyone has a very Happy Valentine’s Day!
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Live Webinar Feb. 16: Advanced SEO Strategies for Law Firms
On Wednesday, February 16, Stephen Fairley will be conducting a live one-hour webinar on Advanced Search Engine Optimization (SEO) Strategies for Law Firms, beginning at 3 p.m. ET.
In this comprehensive 60-minute webinar, you will discover:
- 7 critical components of Google's search engine ranking algorithm
- The top 3 things attorney website companies don’t want you to know
- How Google views your website
- Why Google loves blogs and how to leverage this powerful technology!
- The power of using video on your website
- Why “long tail” search is better and how to apply this secret strategy
- 3 ways to improve your website conversion rates
- Does social media matter when it comes to search engine ranking
- Questions to ask any law firm Internet marketing expert before you hire them
This event will be presented live by phone with a web connection available for those wishing to view the presentation on their personal computers. Internet access is not required for phone-only participants. A copy of the presentation and downloadable materials will be provided after the event.
Click here to register for the Advanced SEO Strategies for Law Firms live webinar on Wednesday, Feb. 16 at 3 p.m. ET.
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