Internet Marketing for Lawyers: The $2,000 Blog Post
Interesting story just related to me by one of the women who works for The Rainmaker Institute. Her husband runs a factoring business and was having problems finding a debt collection attorney. He had looked on a few legal directories and gotten some names –even chose one with a good rating off Avvo, but that guy didn’t work out.
He really wanted a debt collection attorney who understood the factoring business. So he did a Google search that eventually turned up an attorney in the area who had blogged about how factoring companies can cut down on bad debt by doing a better job of pre-qualifying clients. He found another blog by the same guy on another factoring topic.
He got on the phone, talked with the lawyer, felt like he did indeed really know what he had blogged about, and sent him a $2,000 retainer for the first case.
And that, in a nutshell, is how this blogging thing works for attorneys. True story.
Blogging and engaging in social media helps attorneys establish their authority and also helps establish trust – the trust that leads to paying clients.
Want to get started with social media and blogging, but need some help?
Click here to find out how you can begin to establish a trust-building reputation on the Internet in the next 30 days.
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Phoenix Legal Networking Group Networking Event on March 23
For a growing number of attorneys, the Internet -- and specifically Google -- is fast becoming one of their best sources of new clients. Most consumers and business owners are very skeptical of law firms that do not have a website.
However, far too many attorneys have experienced paying a lot of money to a website developer only to get a nice looking website that doesn't generate new leads or is almost impossible to “find” on Google for their key terms.
Come join us for a powerful evening of networking with your local peers as Stephen Fairley presents What Google Loves! How to Give Google What It Really Wants and Reap the Rewards on Wednesday, March 23 at 5:30 p.m. Discover:
- The 2 things that Google LOVES!
- How to “feed” Google what it really wants most
- Two little known SEO strategies that can catapult your website to the front page of Google
The networking event and marketing seminar will be held from 5:30-7:30 p.m. on Wednesday, March 23 at Monti’s, 100 S. Mill Ave. in Tempe.
Cost is $30 if you register by today and $35 on the day of the event. This covers drinks, hors d’oeurves, the networking event and the workshop.
To register for our March 23 networking and legal marketing event, co-hosted by FindLaw, Attorney at Law Magazine, Coash & Coash Court Reporting and The Rainmaker Institute, visit www.therainmakerretreat.com/network or call 888-816-8935.
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