Law Firm Marketing: Are You Being Facebooked?
A couple of weeks ago, the Wall Street Journal ran an article about attorneys who “Facebook” jurors. Using their computers or iPads, a growing number of litigators are scouring the Facebook pages of potential jurors to learn more about them in an effort to decide who will – or who won’t – be a good juror for them.
My first thought was, if Facebook is becoming a verb now, it is more ubiquitous than even I may have given it credit for.
My second thought was, how many attorneys realize they are likely being Facebooked by prospective clients?
My guess is, not many.
Last month, Facebook rolled out a big upgrade to their Pages that now allows you to professionalize your Facebook page better than ever before. Besides giving your page a business-like facelift, you can also deliver content from your blogs and your website.
Like LinkedIn, Facebook also provides attorneys with a way to expound on all things legal via Facebook Groups. Start your own, or comment on others to build an authoritative voice on the world’s leading social networking site.
Studies show that engagement, interest and constant connection keep fans coming back on Facebook, which is the fastest way to build your platform (how many people know who you are, who you help and how you are different).
The key to social media is to build your platform and then entice them to visit your blog or website to opt-in to your mailing list using a free special report or free CD or DVD or newsletter.
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