Law Firm Marketing: How to Attract Organic Search Traffic
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Ranking high in organic search – where someone types in a search term or phrase and your site pops up on the first page – is the holy grail of search engine marketing. So how do you attract organic search traffic?
A study by Internet marketing company Hubspot last year showed that businesses with an active blog on their site draw almost seven times more organic search traffic than those that don’t have a blog.
The survey of almost 2,200 Hubspot customers showed the businesses that posted at least five blogs per week drew 6.9 times more organic search traffic and 1.12 times more referral traffic than companies that didn’t blog at all.
Hubspot also announced in its State of Inbound Marketing report yesterday that business blogging is growing. From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. So, if you have a business (and if you’re practicing law, you have a business) and you are not blogging, you are now in the minority.
Want to get started started blogging, but need some help?
Click here to find out how you can get a jumpstart on your competition in the next 30 days.
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Phoenix Legal Networking Group Networking Event on March 23
For a growing number of attorneys, the Internet -- and specifically Google -- is fast becoming one of their best sources of new clients. Most consumers and business owners are very skeptical of law firms that do not have a website.
However, far too many attorneys have experienced paying a lot of money to a website developer only to get a nice looking website that doesn't generate new leads or is almost impossible to “find” on Google for their key terms.
Come join us for a powerful evening of networking with your local peers as Stephen Fairley presents What Google Loves! How to Give Google What It Really Wants and Reap the Rewards on Wednesday, March 23 at 5:30 p.m. Discover:
- The 2 things that Google LOVES!
- How to “feed” Google what it really wants most
- Two little known SEO strategies that can catapult your website to the front page of Google
The networking event and marketing seminar will be held from 5:30-7:30 p.m. on Wednesday, March 23 at Monti’s, 100 S. Mill Ave. in Tempe.
Cost is $20 per person if you register by March 21, $30 if you register by March 22 and $35 on the day of the event. This covers drinks, hors d’oeurves, the networking event and the workshop.
To register for our March 23 networking and legal marketing event, co-hosted by FindLaw, Attorney at Law Magazine, Coash & Coash Court Reporting and The Rainmaker Institute, visit www.therainmakerretreat.com/network or call 888-816-8935.
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