Law Firm Marketing: How to Turn Lead Flow From a Trickle to a Torrent
Is your lead flow system delivering a trickle or a torrent? If your law firm marketing system is working well, it should be producing a large number of lead opportunities for you. And what you do with those opportunities is almost as important as generating them.
You need to have specific strategies for increasing the number of leads and tracking them. Legal marketing can do some of the heavy lifting for you on identifying lead prospects. But going from a possible lead to a genuine lead and prospect requires a well-designed system that includes follow through.
You also need a system for tracking all incoming leads and where the leads are in the sales pipeline. Once a lead comes in, someone has to keep track of the lead status so leads do not fall through the cracks. Lost leads are lost opportunities, and are akin to leaving money on the table. They also hurt your reputation with your referral sources if they supplied the referral and you didn’t follow through.
Here are some questions to ask as you think about your lead system:
- Who sorts the leads to rank them by priority?
- How do we prioritize leads?
- Who is responsible for assigning leads to members of the firm for follow up?
- Who maintains the follow-up system and holds the firm members accountable?
Generating referrals from your legal marketing strategy is the first step in building your business. Converting those leads into clients, and ultimately referral sources, is how you grow your firm into what you envisioned when you began.
Without a good lead flow system, the likelihood of you maximizing the possibilities of your marketing program is slim. To learn more about lead generation strategies for law firms, sign up for the unique opportunity below.
+++++++++++++++++++++++++++++++++++++++++++
Free Nolo Webinar on Lead Generation Strategies for Attorneys March 30
Do you have problems finding quality leads? Does it seem equally hard to convert your prospects into paid clients? Then you’ll benefit from Nolo’s free webinar, "Lead Generation Strategies for Attorneys" on Wednesday, March 30 at 11 a.m. PT.
In this fast-paced, one-hour presentation, Stephen Fairley will be presenting the top tactics used by first-rate lawyers across the country who consistently generate more quality leads than their competitors.
Register for "Lead Generation Strategies for Attorneys" and learn how to:
- Attract more qualified prospects immediately.
- Implement cutting edge legal marketing strategies to build your practice.
- Reduce your Cost Per Client Acquisition (CPCA).
- Increase referrals from current and former clients.
In addition, you’ll learn the secrets of Direct Response Marketing and hear about the case study of a small law firm that doubled their leads in 90 days!
Webinar Details
- When: Wednesday, March 30, 2011, 11:00 AM to 12:00 PM (Pacific Standard Time)
- Where: Via computer and/or phone
- Cost: Free!
There will be a 10-minute question and answer opportunity at the end of the webinar.
Please note that CLE credit is not available for this webinar.
To register, click here. If you have any questions, please call 1-877-NOLO-LAW (665-6529).
http://www.therainmakerblog.com/admin/trackback/243508
