Law Firm Marketing: Social Media and Blogs Deliver Leads for Less
Internet marketing company HubSpot has just published their 2011 State of Inbound Marketing report based on a January 2011 survey of 644 marketing professionals.
The key finding was that organizations that use inbound marketing (blogs, social media, SEO) experienced a 62 percent lower cost per lead than organizations that relied primarily on outbound marketing (direct mail, telemarketing, trade shows).
Although the legal profession was not singled out, there was a category for Professional Services/Consulting, which showed that the most effective customer acquisition channels for professional services were LinkedIn and blogs:
Other key takeaways from the report:
Spending on inbound marketing continues to rise: In 2009, inbound marketing had a 9% greater shareof the lead generation budget; in 2011 its share was 17% greater.
Blogs and social media are generating bona fide customers: 57% of companies using blogs reported that they have acquired customers from leads generated directly from their blog.
More businesses are blogging: Businesses are now in the minority if they do not blog. From 2009 to 2011, the percentage of businesses with a blog grew from 48% to 65%.
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