Law Firm Marketing: How to Grow Your LinkedIn Network
In February, LinkedIn introduced its Company Search function, which allows you to search by how you are connected as well as by company location, industry and size. This search function allows you to search using both your direct connections and your extended network connections.
Company Search is a great way for you to expand your professional LinkedIn network; here’s a short video from LinkedIn to show you how it works:
Referrals are the lifeblood of many law practices, and LinkedIn is probably the most dynamic online tool to expand your referral network. However, just like getting referrals the old-fashioned way, you need to connect and engage. Building a robust list of direct connections is essential to having a successful LinkedIn experience!
I have blogged previously on how to build your LinkedIn network; here are some more tips from a SocialMediaExaminer.com post:
Always be connecting. Once you make a connection, keep the conversation going.
Leverage events. If you are attending an event that has been highlighted in your LinkedIn network, visit the event RSVP page to see if any of your connections are attending. If they are, send then a message telling them you’re looking forward to meeting them in person.
Leverage travel. If you’re traveling to another city on business and have connections in that area, let them know you’re going to be in town and offer to meet for coffee. If you have a number of connections in your area you’d like to meet, offer to host a small networking lunch.
Ask for advice. People love to give their opinions, and asking for advice (legitimately; be sure you have a reason for it and explain that in your message) is a great way to begin building a deeper relationship.
Become a resource. If you can add value or insight or provide an introduction, always take the opportunity to do so.
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