The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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The old saying, “He who hesitates is lost” is more applicable now than ever when it comes to search engine optimization.

Search engine optimization (SEO) is the art and science of artificially boosting your website or blog to the organic results (versus paid advertising) for specific search terms.  Optimizing your website makes it easier for prospective clients to find you, and for your site to rise above all the others that are clamoring for their attention.

Here are three key reasons why you need to optimize your website now:

More and smarter competitors.  More and more law firms are getting web savvy as they wake up to the fact that people use search engines today more than ever to find just about everything.  SEO is becoming a higher priority for law firm marketers who realize the intrinsic value of not just being found, but of being found first.

It’s a digital world.  Most of the communication taking place today occurs digitally via email or online via web chat.  Not only is digital a greener technology, it lets us communicate and gather information in the way we want: faster.  Our communication lives have changed forever and there’s no going back, only forward.

Growth of mobile technology.  Mobile marketing is growing at an explosive rate, so those who have already optimized online can make an easier transition as communication migrates to new mobile platforms.

Because of these three reasons, SEO is more essential than ever to the success of your law firm marketing program. 

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