Law Firm Marketing: 3 Simple Strategies to Generate More Website Traffic
Build it: Write and publish highly targeted articles. Remember to:
- Clearly identify your target market
- Identify their most painful problem
- Provide your solution to their problem
- Include a call to action – i.e, go to your website to get a free report.
Borrow it: Find a Strategic Referral Partner who currently supports your target market, yet isn't your direct competitor. This could be another attorney, an accountant or CPA, a business coach, or any number of professionals, and is a true win/win relationship. As you share their services with your contacts, they will in turn share your services with the people they know, like, and trust.
Buy it: Pay Per Click (PPC) marketing is probably the most important development in advertising in the past decade. Never before has it been possible to spend so little to have new, precisely targeted customers coming to your website within minutes. However, if all your competitors are using the same keywords to target prospects, you don’t need to add your voice to that fray. Talk to your prospects and clients and find out what words and phrases they use to look for a lawyer in your practice area. Research those keywords and find out how many other people use them, then make a list of 20 to 30 words and phrases to use in your PPC campaign.
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Thursday, May 12, 2011
12pm PT | 1pm MT | 2pm CT | 3pm ET
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11am PT | 12 pm MT | 1pm CT | 2pm ET
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