Law Firm Marketing: Another Secret Top Rainmakers Use to Fill Their Practice
Last Friday I blogged about the secrets top Rainmakers use to fill their practice, gleaned from more than 10 years of working with small law firms and solo practitioners. Here’s the next one:
Strategy 2: Build A Powerful Online Presence
The Internet has changed everything when it comes to law firm marketing and how consumers and business owners select law firms. Many attorneys do not realize that most prospects will research them online before they ever hire them (likewise with potential referral sources).
Having a great website is essential to your law practice. The only thing worse than not having a website is having one that looks like every other law firm's. Hire a website development company that specializes in legal websites, but make sure you end up with a custombuilt website, not a template that can also be used by dozens or hundreds of other law firms. However, Internet marketing goes way beyond having a great website.
Here are some other ways to boost your online presence:
Get a Blog! Blogs, also known as weblogs or blawgs, are a great, inexpensive way to get online fast. There are a growing number of journalists who look to "bloggers" as experts. The search engines love blogs because they provide fresh content and are usually very search engine friendly. However, if you are going to have a blog, be sure you are ready for the commitment: to work effectively, you must update your blog a minimum of three to five times per week. If you don't have time to do that, find someone who can help, but make sure it's unique content otherwise it will not help you with ranking well on the search engines.
Online Article Marketing. Did you know there are hundreds of websites that will publish your articles for free? All you have to do is submit them and within a matter of weeks you will begin to see your online presence grow. These short, education-based articles are written specifically for your niche. If you can write 500 words on a topic, you can use this simple strategy. When you search for my name on Google (be sure to spell it correctly), I generally come up on over 350,000 websites. I don't tell you this to impress you, but to impress upon you that this was not a mistake! It was a marketing strategy and online article marketing is one of the ways I achieved this.
More Rainmaker secrets and practical knowledge on how to implement them are the focus of every Rainmaker Retreat. I invite you to join us for our next Rainmaker Retreat on May 13-14 in Scottsdale, co-sponsored by CLE West (9 hours of MCLE credits, including one hour of Ethics Credit, may apply).
If you take advantage of the Early Bird Special (it ends tomorrow, May 5!) you receive $300 worth of extra benefits!
Discount Pricing is available for multiple attendees from the same firm.
For more information please call: 888-588-5891 or visit www.RainmakerRetreat.com.
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