The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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I’m in Atlantic City today to make a presentation on 7 Strategies to Recession-Proof Your Practice at the New Jersey State Bar Association’s Second Annual Solo and Small Firm Conference. 

For many solos and small firms, the Great Recession is far from over.  I’ve had many conversations with clients all across the country and I know many of you are hurting.

But the reality remains that we all have businesses to run and “waiting things out” is simply not an option.

What I am suggesting is that solos and small firms turn this recession into an opportunity to grow by doing what may seem counter intuitive.  For example:

Don’t cut back on your level of customer service—increase it. Think of this as your unique competitive advantage.

Continue to invest in marketing. Done properly, marketing is not an expense; it’s an investment. And since your competitors are holding back, this is the perfect time to continue your marketing to help you pull past those competitors.

Call all your best clients every month. Check in with them to see how things are going and how you can help. They’ll appreciate being able to talk business owner to business owner.

Don’t make major decisions based upon your emotion. During stressful times, it’s easy to do so. Therefore, talk to a trusted adviser or mentor and ask for their advice before you make that final decision on major issues.

Take care of yourself. Last, but not least, make sure you’re taking care of yourself—get plenty of rest and balanced nutrition and take time out just for yourself, to recharge your own batteries.

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