Law Firm Marketing: Try a New Twist to Attract More and Better Clients
It wasn’t too long ago that attorneys who merely had a website stood out for that reason alone. However, that is no longer the case as more and more law firms are waking up to the incredible power the Internet has to help them attract clients.
So what can you do to stand out online in a way that will bring you more and better clients? Here are some tips:
Create a website that zeroes in on your ideal clients. Don't make the common mistake of trying to be everything to every person. People don't want to work with a generalist. They want to trust specialists. When it comes to marketing your law firm online, focus is critical to your success.
Give website visitors a reason to visit you. Every law firm's website has a place for a free consultation. How boring! That's simply not enough to attract someone's attention. Instead, offer an incentive for paying you a visit – start with that free consultation, but then partner with another local business to offer something of value for every visit. What divorcing woman couldn’t use a spa treatment?
If you have multiple practice areas, develop a micro-site for each one. Again, focus is key here. For example, a personal injury lawyer may have a practice specific website for: SUV rollovers, construction accidents, dog bites, and automobile accidents.
Have your content speak your target’s language. Please remember, writing for the Internet is not the same as writing a legal brief. My recommendation is to hire a professional copywriter who has experience writing for law firms.
Work with an SEO firm. Search engine optimization is the technical process of improving the volume and quality of traffic to your law firm's website. Once you have developed your website into exactly the format you want, you can begin using online legal marketing strategies to market it.
Make sure they have experience in the highly competitive field of legal marketing.
Submit educational articles to online directories. There are hundreds of places online where you can submit articles for prospective clients for free. At the very least, post helpful guides on legal directory sites like Avvo and JD Supra, sites that spend much more than you are ever likely to invest to drive traffic to their sites -- use their marketing muscle to expose your expertise to potential clients.
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Informative article for those just starting out with law firm marketing.