Law Firm Marketing: Use LinkedIn Legal Apps to Promote Your Practice
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Lawyers should love LinkedIn for its ability to help them expand their network of potential referrals and showcase their expertise. To ensure you are getting everything you can possible squeeze out of LinkedIn’s usefulness, add these apps to your profile page:
JDSupra’s Legal Updates App – allows you to upload your blog posts, articles, newsletters and other writings and makes them searchable on LinkedIn – another great way to raise your profile among potential clients. Its Custom Distribution feature also allows you to deliver your insight to those beyond your own network.
Martindale-Hubbard’s Lawyer Ratings App – displays your Martindale-Hubbard rating on your profile and lets your clients provide testimonials with one click.
If you have a blog that is hosted by WordPress, be sure you display each post on your LinkedIn page with this WordPress app.
Do you have some videos? The SlideShare.net app allows you to add a video that plays automatically each time someone visits your LinkedIn page.
Referrals are the lifeblood of many law practices, and LinkedIn is probably the most dynamic online tool to expand your referral network. However, just like getting referrals the old-fashioned way, you need to connect and engage. These apps help you do a better job at both.
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