Helping to Make Better Leaders at the CWBA Convention
I am one lucky man! I am in Vail, Colorado today preparing for a workshop tomorrow at the Colorado Women’s Bar Association’s 34th Annual Convention. While many love Vail for the winter activities, I love it here in the summer. While all my compatriots are broiling in Phoenix, I am enjoying superb scenery and the company of a dynamic group of savvy businesswomen.
I’ll be speaking to the convention tomorrow on From Lead Generation to Client Retention: Secrets of Highly Successful Rainmakers.
There are 3 major areas attorneys must focus on to be successful: (1) lead generation—attracting more qualified clients, (2) lead conversion—converting more prospects into paying clients, and (3) client retention—consistently offering high quality services so clients will come back and send more referrals. I’ll be speaking about specific strategies that focus on how female attorneys can improve in each of these areas.
In working with over 7,000 attorneys from small and solo law firms, The Rainmaker Institute has found several common characteristics of top Rainmakers that I’ll also be presenting in this workshop, including:
- 3 proven techniques for generating more referrals and repeat business
- 7 lead generation strategies for lawyers
- A simple (and free) tool you can use for tracking and monitoring leads
- The 5 stages of lead conversion and a system for doubling your conversions in 90 days
- 3 steps to measure your return on investment from your marketing efforts
- 2 ways to market your law firm on the Internet on a shoe string budget
- Secret strategies of top attorneys to convert more prospects into paying clients
- How to overcome price objections while increasing your prices
- Tips for creating more balance in your life with a “lifestyle law firm”
My thanks to the CWBA for this fantastic opportunity and for the brief respite from the early summer heat!
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