How to Use RSS Feeds as a Legal Marketing Tool
We all know there is an enormous amount of information available on the Internet that would be useful for law firm marketing purposes as well as legal practice management purposes. But who has the time to go to all of these sites and look for new information? But there are ways to monitor the sites that interest you without investing a great deal of time.
RSS – Really Simple Syndication – is a free Internet technology that allows you to monitor your favorite blogs and news sites without actually having to take the time to visit them. You subscribe to the RSS feed and when new content is posted there, it comes right to your computer.
There are several ways to do this. I’m going to highlight 2 of them for you. First, almost every website and some browsers have a built-in RSS feed on them. Look for an orange icon that looks like the graphic here on the right.
Click on the icon, and it will give you the option to subscribe to the RSS feed for the site. After you have subscribed, click on your favorites and you will see a “Feeds” tab. When you click on that tab, you will see all of the RSS feeds you have subscribed to. Those that are in bold have new content.
The second way is to use a news agreggator like Google Reader. It’s a free service you can use to collect all of the sites you want to monitor in one place. The flip side to this is to make sure that your blog and website have the RSS feed enabled, so that others can monitor your content.
An RSS feed can be a useful part of your legal marketing toolkit if you deploy it well. It reminds people when you have new content, and brings them to your site.
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