Keynoting at The State Bar of California Solo and Small Firm Summit
The next two days are busy ones as I keynote four general sessions at The State Bar of California Solo and Small Firm Summit at the Anaheim Marriott. I’ll be speaking on:
Law Firm Marketing Strategies in a Social Media World: How to Use Facebook, LinkedIn and Twitter to Connect with Clients, Prospects and Referral Sources
- The 7 social media networks every law firm needs to use
- Specific steps to “build your platform” using social media
- Practical tips for attorneys just getting started on social media
- How to tap into Facebook, the fastest growing social network on the planet
- Using Facebook Fan pages and Groups to attract highly qualified prospects
- Case studies of how attorneys are using Facebook to get qualified leads
- Which practice areas are finding clients on Facebook...and which ones are not
- Where and how to build your online presence using LinkedIn
- The power of Groups on LinkedIn: How to use them to generate referrals
- How to focus your efforts on Twitter to drive traffic to your blog and website
How to Use YouTube, Avvo, and Your Blog to Connect with Clients, Prospects and Referral Sources
- The #1 factor that can double your website visitor conversion rates
- Attracting leads from Avvo: How to maximize your profile
- Advanced strategies for law firms who already have a social media presence
- Using YouTube to rank higher and faster on Google
- The 2 things Google loves most
- 4 secrets about blogs: How often do you need to post? What blog platform does Google rank faster? How to drive traffic to your blog? How to convert visitors into paying clients?
- Steps for using “freemiums” to capture website visitors contact information
- Case studies from law firms currently using social media
- The Rainmaker Social Media Blueprint
Proven Strategies for Using Websites and Internet Marketing to Generate More Leads
- What Google wants you to believe is important to achieve high rankings for your website
- The truth about what factors Google really uses to rank some law firm websites higher than others
- Understand what Search Engine Optimization (SEO) is and the major components of it
- Why almost everything you have heard about SEO is wrong...and we can prove it
- The real reason why you must be on page 1 of Google
- Why your website is broken and how to fix it
- Real world case studies: What 5 law firms did to get on the 1st page of Google in the areas of bankruptcy law, personal injury, DUI, divorce, and immigration
- Why blogs can be one of the most effective lead generation tools—if you do it right
- How to give Google what it loves most
- Top 2 strategies to dominate your competition on the Internet
From Lead Generation to Client Retention: Secrets of Highly Successful Rainmakers
- 3 proven techniques for generating more referrals and repeat business
- A simple (and free) tool you can use for tracking and monitoring leads
- The 5 stages of lead conversion and a system for doubling your conversions in 90 days
- 3 steps to measure your return on investment from your marketing efforts
- Secret strategies of top attorneys to convert more prospects into paying clients
- How to overcome price objections while increasing your prices
- Tips for creating more balance in your life with a “lifestyle law firm”
If you’re wishing you could be in Anaheim for this conference, don’t worry – we cover all these subjects and more at our two-day law firm marketing boot camp, The Rainmaker Retreat! You can visit www.RainmakerRetreat.com to learn more and sign up for one of these upcoming sessions:
- July 22-23, 2011 in Orlando, FL
- August 19-20, 2011 in Las Vegas, NV
- October 7-8, 2011 in San Francisco, CA
- Dec. 2-3, 2011 in Los Angeles, CA
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Practice Made Perfect for Lawyers CD Set
The Practice Made Perfect CD set and manual applies Stephen Fairley’s unique High Impact Marketing System to the practice-building challenges faced by solo practitioners and partners at small law firms.
It includes dozens of specific marketing and sales recommendations that can be easily and quickly applied to your firm, including:
- The only 7 sure-fire ways to get clients in your door NOW
- Why advertising doesn’t work for most small law firms
- The 7 reasons why people don’t buy from you
- How to market and sell with USP’s (Unique Selling Proposition)
- Using audio logos to attract immediate attention for your business
- Using low-cost, high impact marketing strategies
- Strategies for achieving maximum results from all of your marketing efforts
- How to discover your Ideal Target Market
- 3 critical factors to remember when looking for new clients
- The NEW sales cycle for professional services
- How to retain your best clients
Click here to order your Practice Made Perfect for Lawyers CD set and manual now.
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