Law Firm Marketing: How to Optimize for Social Search
Earlier this year, I blogged here and here about how the two major search engines -- Google and Bing – have placed greater emphasis on social media content in search results. If you want to obtain higher rankings with these search engines today, here are some things you should be doing online:
Add original, high quality content to your blog and other social media networks. As I’ve said many times, Google loves fresh content! However, it’s not enough for it just to be fresh – it also needs to be original and relevant.
Add social sharing to all your online activities. Adding a “Share” capability to your E-newsletters, website, blog and social networking profiles will help boost your visibility in social search.
Establish a Google Profile. Set up a Google profile here and create links to all your social content. You’ll need a profile on Google in order to use the new Google+1 button, which is Google’s answer to the Facebook “Like” button and is likely to become more ubiquitous as awareness of its existence grows.
Use videos and photos. Video and photo files are more likely to be shared online than text, so be sure your website, blog and social pages contain lots of these files.
Understand the importance of the now. Google has decided that real-time information is more relevant and rewards content posted on real-time networks like Twitter, Facebook and Foursquare with higher search rankings. If you are a Twitter user, activate your Twitter Location and use social check-ins on Facebook and Foursquare.
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