The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Today I am speaking to the Arizona State Bar Convention on Leveraging the Power of Social Media to Market Your Law Firm, discussing the six most important social media networks for attorneys and providing specific tools that attorneys can use to benefit immediately from the power of social media.

The fact is that social media is like any other marketing tool – if you don’t use it right, with forethought and follow-up, it is not going to work.  And how you do it right can be gleaned from how so many do it wrong.  Based on my own observations of why some attorneys succeed and many more fail at social media, here are The 10 Deadly Mistakes Attorneys Make When Using Social Media:

1. No clear objectives and specific goals.
2. Too short of a time frame: social media is a long-term play of building relationships it's not a get rich quick scheme.
3. No budget allocated: most social networks are free, but you either have to do it yourself or you have to pay. someone else to do it for you.
4. No responsibility or accountability.
5. No tracking of results.
6. No blueprint of what works and what doesn't so you end up reinventing the wheel by trying to do it yourself.
7. Only using 1 network: most attorneys are attracted to LinkedIn, but more consumers are on Facebook. Don’t try to just use one -- you need to experiment with all of them to see where you get the best ROI.
8. Not using social media to build your database: s/he who has the biggest list wins!
9. Not taking your social media contacts “offline”.
10. Hiring a company to handle your social media that doesn't work with attorneys.

I spend a lot of time discussing how attorneys can leverage social media to market their law firms at our Rainmaker Retreat.   Why not join us for a session?  We have upcoming Rainmaker Retreats scheduled for July 22-23 in Orlando and August 19-20 in Las Vegas.  Click here to learn more.

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