The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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In a “back at ya” to Google+, Facebook announced this week that it had added video chat via Skype as a new feature.  And for those technophiles out there, what is really cool is that you don’t have to download and install any plug-ins – two clicks from your Facebook page and you’re video chatting. 

Go to http://www.facebook.com/videocalling to get started.

What this means for law firm marketing right now is not really what’s here, but what’s coming.  While the new Facebook video chat feature for now is one-to-one, the group chat feature is already part of the Skype repertoire, and since Google+ features group chat functionality via its Hangouts feature, group chat on Facebook cannot be far behind.

Imagine having the ability to provide a quick seminar, tapping directly into that database of Facebook followers you have so diligently been collecting.  You would be able to issue invitations by geography or through your groups, and immediately place yourself in front of a group of prospects who already are aware of you but haven’t gone much further than that.  This could be another dynamic tool in your law firm marketing arsenal for attracting new clients.

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